The world has changed immeasurably in the 21st Century and educational institutions across the globe recognise the ever-vital role of Advancement in building reputation, relationships, and revenue. CASE is championing the next level of professionalism in advancement, driving our institutions to success.

This page contains important resources related to the Strategic Plan. 

CASE's Strategic Intent: To define the competencies and standards for the profession of advancement and lead and champion their dissemination and application across the world’s educational institutions.

There are six areas of focus in the Strategic Plan:

• Educational Programs
• Global Membership
• Data and Research
• CASE as a Thought Leader
• Diversity, Equity, Inclusion and Belonging (DEIB)
• Enabling People and Culture

Tenets of change embedded in the Strategic Plan: 

• We will step firmly into our role as the unparalleled body for the global profession of advancement. 
• We have determined a strategic intent that will define the competencies and standards for the profession of advancement, and lead and champion their dissemination and application across the world’s educational institutions.  
• We will ensure advancement professionals have a clear set of skills and competencies that are identified and taught at every step of their journey. 
• We will speak more thoughtfully with the team of leaders responsible for advancement across our member institutions, so their resources are better leveraged, and their teams are better equipped to achieve institutional goals. 
• We will alter our own processes internally to spend more staff time in direct service of members, and less time on infrastructure and non-revenue activities.

• We will become more staff driven. We will use volunteer time and resources thoughtfully and will use staff time and expertise more deliberately to deliver on our mission and strategic intent.