Saving the lives of children. Does it get any more important than that? Oregon Health & Science University Foundation launched a powerful and inspiring multimedia advertising and promotional campaign to do just that.
During the “Here Because Of You” campaign in November and December 2017, OHSU raised more than $6 million for the OHSU Doernbecher Children’s Hospital, saw online giving increase by 95 percent over the previous year, increased the number of gifts of $1,000 or more by 84 percent and saw a 35 percent increase in new donors.
The campaign focused on the powerful impact philanthropy can have on the lives of others. They shared stories of Doernbecher families whose lives were transformed thanks to the hospital and tied that transformation to donor support. Through powerful video (including television ads), blog posts, feature stories, print ads, email, direct mail and social media, OHSU raised money that will change lives, while engaging with new and existing audiences in new, powerful ways.
OHSU attributes its success to knowing what they can provide better than anyone else, and focusing on that.
“We know that our success in this noisy environment depends on clearly defining our lane: what does OHSU Doernbecher do that nobody else in our region can?” said Shirley Skidmore, director of strategic communications at OHSU Foundation.