#MoveInMiami put all the pieces together for another historic day of giving. The annual one-day event is the university fundraising initiative to honor and welcome the incoming class. Accordingly, this year’s goal was to raise 2,023 gifts in 20 hours and 23 minutes.
It wasn’t even close. The 2019 #MoveInMiami campaign generated 4,731 gifts and $2,132,892, setting records for both number of gifts received and amount of money raised. For context, last year was a record year, with $1,593,003 raised.
More than $100,000 in matching gift totals were unlocked as more than 350 areas of Miami’s campuses benefited from an unprecedented amount of support from alumni, faculty, staff, parents, and friends. The social media driven event produced 8 million impressions across a host of channels, including Facebook, Twitter, and Instagram.
Other highlights from #MoveInMiami 2019 include:
-- Donors ranged from the Class of 1947 to the Class of 2023.
-- The Class of 2001 recorded the most gifts, followed by the Classes of 1991, 1988, 1978 and 2010.
-- Emerson Hall reigned as the top residence hall for the third time in #MoveInMiami’s six-year history, edging out Tappan Hall. Morris Hall, last year’s winner, was third in the alumni/donor giving competition.
-- Donations came from all 50 states, as well as five countries.
