The MIT Alumni Association is a leader in the measurement of alumni engagement, and as a best practice in advancement services, connects data about engagement to the strategies of alumni relations, the annual fund, and communications. Our quarterly metrics deck keeps our senior staff and board members informed on key areas of engagement: philanthropic, face-to-face, and virtual engagement. We've used this model for nearly 10 years. It aligns well with the new CASE Alumni Engagement Metrics Survey, in which we participated.
Our triennial alumni survey provides insightful information about the attitudinal trends of our alumni, and their feelings about their education, the institute, and our programming. Our MIT Insights Forum alumni panel provides regular feedback on programs and services throughout each year. Our relationship with Anthology to provide alumni engagement scoring helps us to develop actionable insights for making real-time improvements in our overall engagement of alumni.
We partnered with Brodeur Partners to carry out focus groups in two parts: one to test themes of our Strategic Plan written in 2018, and then to test ideas for post campaign strategy for better world initiatives. During MIT's Campaign for a Better World, we set a non-financial campaign goal to engage 85% of living alumni. Today we stand at 81%, with 85% engagement and anticipated reality before the campaign close. Our predictive modeling for such activities as Tech Reunions provides guidance for alumni volunteer outreach.
