Ask the College Experts: An Entirely Homegrown Video Series
Year: 2021
Award Winner(s): Bates College
Award: CASE Platinum Awards
Category: Best Practices in Digital Communications | Finalist
From the Nominator
A true collaboration across departments, the Bates College Communications team spearheaded the creation of a series of “Ask the College Experts” videos to be used in a social media and email campaign aimed at prospective students, their families, and their high school counselors. The resulting series of 11 videos, designed specifically to appeal to Gen Z, vastly outperformed any of our previous video content, and exceeded our hopes and expectations.