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    ‘The Youth Need to see Their Greatness Reflected in our Eyes’.

    ‘The Youth Need to see Their Greatness Reflected in our Eyes’.

    Year: 2020
    Award Winner(s): Trinity College Dublin
    Award: CASE Platinum Awards
    Category: Best Practices in Communications and Marketing | Finalist
    See supporting materials
    From the Nominator

    To mark the launch of our first philanthropic Campaign Inspiring Generations, Trinity College Dublin commissioned a large site-specific artwork installation by street artist Joe Caslin titled ‘The Youth Need to see Their Greatness Reflected in our Eyes’. The artwork featured Samuel Beckett, Nobel Laureate and one of Trinity’s most celebrated alumni, alongside Leah Kenny, a student whose final year thesis was on Beckett and his work for her undergraduate English degree. Inspiring Generations harnesses Trinity’s past and present achievements as a means of charting our future.

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