From the Nominator
Rebalancing the conversation is paramount to achieving Ohio State’s overarching marketing goals over the next three to five years, with particular focus on increasing external awareness/visibility of, engagement with and advocacy for Ohio State’s intellectual capital, teaching and learning, outreach and engagement, resource stewardship, leadership position and the President’s 2020 Vision. The collective outcome from interactions with Ohio State Insights is intended to stir vital multifaceted conversations and engagement through groundbreaking perspectives and a distinctively unbiased approach for national (global) conversations; become a trusted source of information about Ohio State; and create connections that elicit or strengthen recognition of Ohio State as a place to become part of something greater than oneself.
From the Judges
The awards committee was extremely impressed by the thought and intentionality shown by the OSU Insights team. The diligence in understanding the user experience was unmatched from other submissions. Their digital strategy to keep people engaged with the site was extremely deliberate. An example of this is how they send emails to people who have not engaged with the site in months just to see if they would like to get back involved and share some stories that may be interesting to them. This showed that the team is thoughtful about using the data to drive the strategy. They also set up automatic triggers to keep people happy and engaged all while keeping to a rather modest budget. The content was very thoughtful and interesting. They did a wonderful job of pushing stories that are based on the readers interest as well as suggesting one new story that hopefully pulled you deeper into the pages.
Overall, this was an impressive site, clean design, and the committee could not help but dig more and more into the content. OSU Insights is setting a bar and is a great example of what it means to be the best-of-the-best in the Platinum digital communications category.
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