From the Nominator
Heart 2 Heart saw collaboration between Loughborough University, Loughborough Students’ Union and the British Heart Foundation (BHF) to address the shocking statistic that only 8% of patients survive a cardiac arrest in England because people don’t know emergency CPR. In the Midlands, the cardiac survival rate is just 1:18 compared to the 1:10 national average – our goal was to bridge this gap and improve life chances for our whole community.
From the Judges
Heart 2 Heart is an outstanding campaign that created an immediate, impactful connection to the university's local community and also positioned the University nationally. Importantly, the campaign showcases the University as an engaged public citizen and articulates the value of research about community need and public health. The impact will undoubtedly be long lasting, and the campaign has the potential for being replicated elsewhere. The types of outreach were creative, e.g., using February/Valentine's Day, couples trainings, etc. Highly effective use of social media.
Boston College, District I - The Minds behind Mindhunter: A conversation with Professor Ann Burgess and John Douglas, presented by Boston College’s Connell School of Nursing
Bow Valley College, District VIII - The Bow Valley College School of Creative Technologies Calgary Comic and Entertainment Expo Campaign
Duke University, District III - A Ways and Means Podcast Series: “New Ideas for Policy in the Developing World"
Jacksonville State University, District III - “When the Storm Hits: How PR Can Pick Up the Pieces When the Sky Falls.”
Massachusetts Institution of Technology, District I - MIT Campaign for a Better World Roadshow series
Michigan State University, District V - The Great State Road Trip
Missouri University of Science & Technology, District VI - Missouri S&T department newsletter program
Pepperdine University, District VII - Seaver Stories
Rice University, District IV - The Rice Investment
River Oaks Baptist School, District IV - Vine & Branch, Spring 2018 issue
Rotterdam School of Management, Erasmus University, CASE Europe - MBA of Value - Integrated Marketing Campaign
Saint Louis University, District VI - 200-Years-In-One Bicentennial Challenge
Stockton University, District II - Stockton University Atlantic City Exceeds Enrollment Goals and Meets Residential Goals - Integrated Campaign of Public Relations, Social Media and Mixed Media
Temple University, District II - The Road to Rhodes: Telling the story of Hazim Hardeman, Temple University’s first Rhodes Scholar
University of Calgary, District VIII - National Awareness Program: A marketing campaign to move our research discoveries from the ivory tower to the digital public square
University of California, Davis, District VII - Feeding a Growing Population
University of Michigan, Ann Arbor, District V - "Go Blue Guarantee" and You Can Go Blue!" - University of Michigan Affordability Campaign