A J Lopez III is the manager of digital marketing and social media at MSU Texas. His day-to-day responsibilities involve creating content for social media through photography and video, and educating the faculty and staff of MSU Texas about the best approach to their social media strategy. He strongly believes that social media has to do something and not just add to the noise. For more than 13 years, Lopez has used a camera to tell the story of the companies he's worked for including published work in national magazines, books and newspapers. Having a keen eye and bold style, his importance to detail and bright colors can be found throughout his photos. Originally from South Texas, Lopez is also an award-winning marketer and photographer.