Thank you for joining us in Madrid at the Advancing Your Institution in Spain networking event. We look forward to being back in Spain during 2025-26 for future networking and training events, and we will be back in touch soon with more details about plans.
Become part of the CASE global community
CASE sets the standards and provides resources for those working in educational advancement, including alumni relations, fundraising, communications and marketing. Join 300 fellow institutions across Europe in becoming a CASE member and benefit from:
- A connected community across Europe and beyond – build your professional network through our online and in-person activities and gain the knowledge you need to succeed.
- Big discounts on CASE programmes – save up to 40% on our professional development opportunities and access scholarships.
- Complimentary access to the CASE Library for all your team, including subject guides, articles, and samples.
- Access to the CASE Global Reporting Standards and benchmarking surveys to help you make data-driven decisions.
Join CASE today
Our institutional membership model means there is no limit to how many colleagues can access CASE resources and support. Want to find out more about joining the CASE community? Contact Jenny Dinning, Director for Membership and Engagement: [email protected]
Upcoming events
CASE EUROPE ADVANCEMENT INSTITUTE
24-26 June 2025 | Frankfurt, Germany
Join a tutor group for an intense three-day programme demonstrating the value of integrated advancement.
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Special offer for attendees of Advancing Your Institution in Spain event: Pay the CASE member rate (40% discount) if you register before the end of May, or, if you are already a CASE member, receive a further 10% discount.
CASE EUROPE ANNUAL CONFERENCE
4-6 November 2025 | Birmingham, U.K.
Our largest event in Europe, join professionals from across the globe to access tools and insights to help you succeed in your role.
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20% discount for those attending from Continental or Northern Europe – use the code EUROPE20
LEADING YOUR UNIVERSITY TO SUCCESS
21-22 January 2026 | London, U.K
Senior leaders will benefit from practical workshops and a collegiate environment in which to reflect on their roles and responsibilities for philanthropy and external relations.
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Registration is free of charge for advancement leaders attending in partnership with an institutional or academic leader.
Online networking and events
Access webinars and on-demand training courses through our Online Learning Centre, which offers many free resources for members.
Informal monthly networking to discuss challenges, ideas and opportunities for CASE members, taking place on the third Thursday of each month from 13:00–13:45 GMT/BST.
AUTUMN WEBINARS
Volunteer-led online sessions will include:
- Latest global trends in alumni engagement and educational fundraising
- An introduction to the CASE Global Reporting Standards
- CRM solutions for an active alumni community
Successful marketing, communications, fundraising, international alumni and student recruitment
On 20 May 2025, CASE brought together experts in marketing, communications, fundraising, international alumni and student recruitment, for a day of inspiration, networking and sharing best practices with some of Europe’s leading higher education advancement professionals. This event was kindly hosted by the University of Navarra at their Madrid campus.
Speakers covered topics such as the strategic relevance of brand and reputation for universities, best practices in engaging international alumni, the latest international student recruitment trends and tactics, and lessons learnt from award-winning capital campaigns.
Confirmed Sessions and Speakers
09:30 - Arrival and Registration
10:00 - Event Opening: Welcome from the University of Navarra and CASE
- Mónica Herrero, Vice-Rector for Communication, University of Navarra and Director of the Centre for University Governance and Reputation
10:25 - The Strategic Relevance of Universities' Brand and Reputation within the Global Higher Education Landscape (In English)
- Santiago Fernández-Gubieda, Chief Reputation Officer, Universidad de Navarra
- Virginia Luzón Fernández, Vice-Rector for Communication, Universitat Autònoma de Barcelona
- Pamela Agar, Co-Executive Director, CASE Europe
11:20 - Best Practices for Engaging International Alumni and Why it is Important for Your Long-term Global Strategy (In Spanish)
- Sandra Rincón, Author, Researcher and Trainer, Tilburg University, The Netherlands
- Martine Torfs, Head the Alumni Office, KU Leuven, Belgium
- Itziar de Ros, Associate Dean Alumni & Institutional Development, IESE Business School
12:15 - Coffee Break and Networking
12:45 - Journeys Towards Fundraising Campaigns (In English)
- Juan Pablo Garrido, Director of Development, UIC Barcelona
- Emily Robin, Associate Dean for Advancement, London Business School, U.K. and former Senior Director of Development, INSEAD
- José Monserrat, Vice-Rector Comunicación e Internacionalización, Universitat Politècnica de Valencia
- Javier Ortega, Director of Development, Universidad de Navarra
13:45 - Lunch and Networking
14:45 - New Realities: Global Trends You Can’t Ignore (In Spanish)
- Inés Teresa-Palacio, Director of Via Pinnedda and former Head of Strategic Marketing at the University of Southampton, Former CMO at Universitat Oberta de Catalunya (UOC)
- Emanuel Diaz Miranda, Head of Content Marketing, IE University
15:35 - Highlights and Reflections
- Mónica Herrero, Vice-Rector for Communication, University of Navarra and Director of the Centre for University Governance and Reputation
15:45 - What's Next with CASE?
- Pamela Agar, Co-Executive Director, CASE Europe
16:00 - Event Close
Thank you to our sponsor
