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AMAtlas


View the AMAtlas Research Schedule and Current Projects

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Your advancement metrics delivered.

Advancement leaders want more data-driven decision making. To meet this demand, CASE is delivering AMAtlas, a global resource for educational advancement-related metrics, benchmarks and analytics.

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AMAtlas is comprised of several member-based surveys, as well as custom and funded research on specific topics. Research findings, benchmarking and longitudinal information help institutional teams set objects, assess performance, make informed investment decisions, lobby senior management for investment decisions, lobby senior management for investment and improve overall departmental performance.

Much like an actual atlas, AMAtlas can provide you with global or local insight, can help point you in a direction, can provide the opportunity to explore, and can help you understand viewpoints. Whether your organization is in higher education, further education, or is an independent school, you can benefit from the work CASE does. And you'll find, that no matter which CASE region you are in—North America, Europe, Asia-Pacific or Latin America—there is AMAtlas research of value to you.

AMAtlas Features:

2019 VSE Report

Voluntary Support of Education

Since 1957, the Voluntary Support of Education Survey collected data on fundraising at North America's educational institutions.

Learn More

Access VSE Resource

Alumni Engagement Metrics

CASE Global Alumni Engagement Metrics Survey

Understanding the varied ways alumni engage with your institution and measuring that engagement over time is vital to building and sustaining robust, mutually beneficial relationships with current and future alumni.

AMAtlas Surveys & Resources

AMAtlas provides research into a wide variety of topics, including such popular surveys:

Alumni Relations Survey
CASE-CCAE Survey
Ross-CASE Survey
Magazine Readership Survey
See all Surveys & White Papers
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CASE

AMAtlas FAQs

CASE has announced on July 15, 2018, the creation of a new global resource—AMAtlas—for educational advancement-related metrics, benchmarks and analytics. This new initiative will serve as a comprehensive, data-rich resource for schools, universities and colleges that are eager to use data to inform their work in alumni relations, communications, fundraising, marketing and allied areas of advancement.

The data collected will be used to help inform thought leadership, best practices, curriculum for conferences, webinars, articles and advocacy efforts.

As part of the announcement, CASE has acquired, from the Council for Aid to Education (CAE), the Voluntary Support of Education (VSE) annual survey, its associated historical U.S. and Canadian data and Data Miner—an interactive online database.

CASE already conducts more than 20 surveys globally, including the Ross-CASE Survey and the CASE Compensation Survey. These surveys, along with the VSE Survey—recognized as the definitive resource of charitable giving to education institutions in the United States—will be key parts of the new resource.

AMAtlas is operated by CASE. AMAtlas is led by CASE's new chief research and data officer and a team of longtime CASE staff, as well as the staff members who are part of VSE.

All of CASE's existing surveys that gather data on advancement outcomes, compensation and magazine readership, are part of AMAtlas.

The goal is to create a single resource for CASE members worldwide on educational advancement-related outcomes, with the data used to help inform thought leadership, best practices, curriculum for conferences, webinars, articles and advocacy efforts.

CASE is forming an "AMAtlas Advisory Committee" with two co-chairs—Lori Houlihan of the University College London and Charlie Phlegar of Virginia Tech—and representation from across the CASE membership. In addition, CASE will continue to rely on the advisory committees and task forces that are already in place for specific CASE survey and research instruments.

Participating in CASE survey instruments is considered a benefit of membership.

CASE expects that DRIVE/ will be a key event at which CASE can present information coming out of AMAtlas. CASE also anticipates that it will report on AMAtlas findings at other CASE events, in Currents magazine and on the CASE website.

 

 

 

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