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CASE Insights Survey

CASE Insights on Philanthropy (United Kingdom and Ireland)

Formerly the CASE-Ross survey
CASE Insights on Philanthropy (United Kingdom and Ireland)
  • Survey Documentation
  • Findings and Reports
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Read the 2024-25 report

Key Dates

  • 2024-25 Data Collection August 11, 2025 - November 12, 2025
  • 2024-25 Report Release May 5, 2026

Findings Webinar

Register now for the 2024-25 Key Findings Webinar: Tuesday, 19 May, 3:00 PM BST

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The first CASE Insights on Philanthropy (United Kingdom and Ireland), formerly the CASE-Ross survey, was carried out in 2002 (for 2001-02 data) and built on previous surveys undertaken within the Ross Group; the survey has been repeated annually since then. Participation is open to all higher education institutions in the United Kingdom and Ireland.

The survey:

  • collects detailed information about gift revenue, fundraising costs, and donors to measure the philanthropic performance of higher education institutions in the United Kingdom and Ireland;
  • provides an estimate of the overall impact of philanthropy on the higher education sector;
  • is the only source of information on this subject and enables institutions to compare themselves with similar/peer institutions.

The survey asks for data on specific fundraising variables:

  • New funds committed (total, by source, by contribution level, largest confirmed new pledge or gift);
  • Funds received (total, by source, by contribution level, from legacies, largest cash gifts, from various triggers);
  • Fundraising and alumni relations programme (fundraising and alumni relations – staff, expenditure);
  • Donors (donor intentions, potential donors – total, individual, organisation, donor numbers – total, individual, organisations)
  • Institutional campaign(s).

If you have questions or suggestions regarding the survey and/or reporting guidelines, please contact the CASE Insights team via [email protected] 

 

How to Participate

Navigate to the CASE Insights Survey Platform and log in with your email and the password (a user account that is separate from your general CASE website member account). To request a new survey user account or make changes to your institution’s existing survey contacts, email the CASE Insights team at [email protected]

Those with access already, i.e., the survey contacts, will receive notifications about the survey on the platform.

The CASE Insights on Philanthropy (United Kingdom and Ireland) survey must be completed and submitted via the new CASE Insights Survey Platform. Once the survey opens, you can begin entering your data. The new survey platform includes instructions and definitions within the survey and real-time data validation to identify and correct errors as you go. 

There are also three documents to assist with survey completion: 

  • Survey Guidance Document (PDF)
  • Survey Questions (PDF)
  • Survey Data Collection Worksheet (Excel) to assemble data before entering it on the online survey platform. 
     

While all data submitted on the CASE Insights Survey Platform will be stored for future access, saving data in the Excel survey data collection form can serve as a backup for your reference.

Before the completed survey is submitted, we require that the most senior Advancement Professional/Director of Development review and sign off on the reported data. You are also required to sign the Data Sharing Agreement (DSA) – this has been embedded within the survey itself. There is no hard copy required to be signed. The DSA is in place to ensure participating institutions do not share results outside of their institution and guarantees that results are only used for benchmarking purposes.

CASE conducts various validations and checks as a part of the survey submission process and may also follow up about any perceived discrepancies. The data is run through rigorous checks to ensure that the data submitted is free from errors and is as robust as possible. Once the data is validated, CASE will open up access to benchmarking capabilities. In addition, CASE will conduct data analysis and write a report on the findings; this will be distributed to participants and posted on the survey webpage.

Once the submitted data is validated, CASE Insights will open up access to benchmarking. Data for the 2023-24 survey is available within the resources section of the CASE Insights Survey Platform.

Previous year’s data (from 2014-15 to 2022-23) will continue to be available on the CASE Insights benchmarking toolkit (formerly known as the CASE Benchmarking Toolkit). The Benchmarking Toolkit How-To Guide provides a click-by-click guide to help you navigate the toolkit while benchmarking. Please use either the Firefox or Internet Explorer browsers to access the CASE Insights benchmarking toolkit, as some features of the toolkit are not compatible with the Google Chrome and Microsoft Edge browsers.

Please note that access to the CASE Insights benchmarking toolkit requires a CASE account. If you have previously logged into case.org, please use the same email and password to access the CASE Insights benchmarking toolkit. If you don't have an account, you will have to create a new account. If you're not sure if you have an account, you can look up your email address through our portal.

If you’d like to update your institution’s data for 2021-22, 2022-23, or 2023-24 please email [email protected].

Editorial Board

The current CASE Insights on Philanthropy (United Kingdom and Ireland) Editorial Board members are:

  • TJ (Tania Jane) Rawlinson - Director, Development and Alumni Relations, Cardiff University
  • Frances Shepherd - Director of Development and Alumni, University of Glasgow
  • Tom Smith - Development Operations Manager, Loughborough University
  • Fiona Newell - Philanthropic Finance Manager, University of Birmingham

All editorial board members sign non-disclosure agreements with CASE to safeguard the data submitted by participating institutions. As part of the data querying process, editorial board members may get access to survey data for all institutions to enable them to conduct meaningful checks and use their experience and knowledge of the sector to flag any anomalies in the data (for instance, if a very small institution reports a relatively large alumni staff number).

Insights for Building Strategy

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CASE Insights summary benchmarking reports

Summary benchmarking reports are a comparison tool from CASE Insights with charts and tables of survey data comparing your institution against peers. 

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Survey Result
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CASE Insights strategic benchmarking report

The CASE Insights Solutions team will help you unlock more in-depth resources and learn the stories behind the data with strategic benchmarking reports (formerly known as the Made-to-Order GPS report).

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