Communications Initiatives (10-25 Staff)
Your CASE membership roster must have 10-25 people on it to enter this category. Follow the instructions above to determine which category you should enter.
Entries should be a multi-channel (print and/or digital) communications campaign to sway hearts, minds and attitudes, and/or build awareness. The campaign can be internally or externally oriented, with a targeted or broad-based audience. Campaigns that have a marketing-oriented call to action (such as apply, register, give, buy) should be entered in the appropriate marketing or fundraising category.
Student health and wellness campaign
Campaign to promote hiring of alumni
Campus master plans or strategic plan communications
Parent communications initiative
Do not enter:
COVID-related communication initiatives. Enter those in Communications: COVID Campaigns/Initiatives.
Student recruitment initiatives. Enter those in Marketing: Marketing Initiatives.
Campaigns that are exclusively email. Enter those in one of the Digital Campaign categories.
Branding or signage.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Overall concept and creativity
Impact and results
Strategy and methodology
Use of resources (budget, staff, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Communications: Communications Initiatives (Less Than 10 Staff)
Communications: Communications Initiatives (More Than 25 Staff)
Communications: COVID Campaigns/Initiatives
Engagement: Student Engagement Initiatives
Engagement: Targeted Constituency Engagement
Engagement: Volunteer Engagement
Leadership: Diversity, Equity, and Inclusion Initiatives