Tyler A. Thomas
Tyler Thomas builds award-winning brand engagement for the "BIG RED" brand. He directs the university's strategic functions integrating social media, videography, photography, project management, and graphic design to deliver an effective communication strategy and editorial plan. He is a national presenter on social media and a self-proclaimed foodie. He authored Nebraska Beer and writes regularly for local publications.
Thomas holds a master's degree in higher education administration from the University of Nebraska and teaches digital content strategy at the University of Nebraska-Lincoln College of Journalism.
Stephen App is the business development manager at Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives. He is also the host of seasons 1 and 2 of the Hashtag Higher Ed Podcast, a bi-weekly podcast that explores new ways higher education marketers connect with audiences through content.
App earned a bachelor's degree in communication from Stonehill College and a master's degree in communication management from Temple University. An amateur runner and professional donut connoisseur, you can frequently find him on Twitter staunchly defending the Oxford Comma.
Anice Barbosa is the integrated marketing specialist at Wheaton College. Since joining Wheaton in 2014 she has worked to integrate marketing campaigns across all digital channels. She serves as a social media strategy consultant to the campus community, creates and distributes content for all official college accounts and creates data-driven reports to help advance marketing goals.
Prior to joining Wheaton College, she worked for a full-service marketing firm as a social media manager and helped companies big and small to develop engaging social media strategies that build community and clients. She graduated from the University of Rhode Island's Harrington School of Communication and Media in 2011 with dual degrees in public relations and communication studies.
Ashley Budd is director of digital marketing for alumni affairs and development at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a digital strategist and project manager for the division. She runs a small team based in Ithaca, N.Y., executing social media, digital content and digital marketing analytics.
Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She serves as producer for the Higher Ed Live network, a podcast exploring innovations and trends in higher education. She speaks before national nonprofit groups and appears regularly at higher education conferences including Confab Events, NACAC, CASE, and HighEdWeb.
Since joining the University of Glasgow in 2013, Emma Gilmartin has revolutionised the way the university approaches social media and student communications, putting its students and staff at the forefront of its activity. As head of the multi award winning team, she leads its creative vision, digital content strategy and community engagement.
She has unified the university's online presence, established and strengthened the UofG social brand and led an overhaul of Glasgow's social output — using emerging channels, live platforms and creative ways to bring the UofG story to life, break news, promote world-changing research and grow community engagement and all things #TeamUofG.
In 2019, Emma won the inaugural ‘Pioneer Award’ at the ContentEd Awards 2019 for being a leader in the Education sector and breaking new ground in content strategy. She has spoken at multiple conferences nationally and internationally and writes blogs on the importance and value of social media in the higher education sector.
Twitter: @embrooksy8 / @UofGlasgow
Liz Gross is a data-driven researcher and scholar who specializes in creating entrepreneurial social media strategies in higher education. Her professional super power is to embolden colleges and universities and help them launch modern market research strategies using social listening. Teaching is her passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.
Gross has more than 15 years' experience spanning the private and public sector including Great Lakes Higher Education Corporation, University of Wisconsin-Milwaukee and University of Wisconsin-Waukesha. She received a doctorate in leadership for the advancement of learning and service in higher education at Cardinal Stritch University, a master's degree in educational policy and leadership from Marquette University, and a bachelor's degree in interpersonal communication from the University of Wisconsin-Stevens Point.
Sonja Likness joined Duke University in 2014 with extensive experience in social media and brand-building as well as analytics and cross-platform planning. Her responsibilities include university-wide social media consultations and strategy, content development and distribution, analytics reporting and strategy.
She graduated from UNC Chapel Hill in 2003 and will always be faithful to that slightly lighter shade of blue.