CASE Europe Annual Conference Sessions
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What are you asking for? - Reimagining your Case for Support
In this interactive workshop Rachel and Margaret will take you from blank page to inspiring and impactful case for support.
Your case is the foundation of your fundraising programme but how often do we rehash the same phrases or copy and paste from old funding bids or direct mail.
Well no more!
Come with a project you’re working on, an open mind and a willingness to ask, ‘why would anyone give to us?’
Turning Complex Concepts into Engaging Communications
Mass fundraising programmes often steer clear of complex research, equipment or capital asks. But by finding ways to translate these concepts into accessible and compelling calls to action, we can inspire our communities and engage with new audiences. In this session, Heather and Jemma will share their experiences of successfully fundraising for research within their Regular Giving programmes - and give you the tools to do the same yourself.
Pentacell: Engaging Alumni to Support Student Mental Health and Wellbeing
Hear from LSHTM's award winning Alumni Relations team about the innovative Pentacel Project.
Supporting student wellbeing and increasing belonging and community was a priority at LSHTM when COVID-19 hit. Demand for counselling services had grown. COVID-19 exacerbated student anxiety and stress. LSHTM developed a pilot intervention whereby incoming students were placed in five-person informal support groups called 'Pentacells’. Each Pentacell had an alumni facilitator to support and steer discussions.
The project aimed to:
- Increase student wellbeing.
- Improve institutional engagement, satisfaction, and retention.
- Foster a sense of belonging.
- Be adaptable so other institutions can replicate it.
Pentacell significantly improved participants' student experience. Our volunteers' life experience and diversity helped students settle in more quickly, improving student resilience, wellbeing, satisfaction, and institutional affinity.
Engaging Recent Graduates In A Para-COVID World
Since the pandemic, students have had a challenging time. For many, their university experience has largely been online, with little chance to connect on campus, and if this wasn’t enough, they weren’t able to celebrate their achievements with in-person graduations. At King’s, we have developed new strategies to congratulate our recent graduates, show them the benefits of the alumni community and make them become life-long supporters. From giving them an extra special welcome, from both King’s and the wider global alumni community, to inviting them to share their experiences, to launching Forever King’s Edge, a ‘one-stop shop’ showcasing tailored benefits and support, and implementing an innovative consent campaign, we’ve been able to enhance new graduates’ experience of King’s and our ability to stay in touch.
Navigating Challenging Conversations
From time to time all of us face conversations which we anticipate will be challenging. Whether it is a critical negotiation, or a meeting to give difficult feedback to a team member, they can feel uncomfortable and unpredictable.
So how do we prepare when we don’t know how it will go? The key is to focus less on what we will say, and more on our mindset, approach, intentions and objectives.
In this interactive workshop led by Sarah Langslow, a leadership development specialist and executive coach, we will explore how to prepare yourself effectively and show up powerfully.
During the session you will be introduced to a framework to set you up for success in challenging conversations, then have space to practise putting it into action through live role play. Attendees will leave with insights into their own blind spots as well as practical tools to take back into their leadership roles.
What is the future of careers & resource management in Higher Education’s Supporter Experience? A demonstration of the Success partnership between Blackbaud and Customers to digitally transform the Engagement, Fundraising & Impact Strategy for the future
Blackbaud is undergoing an evolution with how it delivers Customer Success. What we deliver day-to-day is in a constant evolution. Chris delivers the Voice of the Customer as a new Customer Success Manager and will demonstrate the tailored and unique ways Customers can engage and partner with Success. It takes a while for the machine to work optimised for you. Let’s tweak the model together to bring massive value to you. Listen for what to expect from software providers, understand the data you hold, how to become digitally ready to advance and what impact we can make together on reporting, staffing and employee engagement.
Why Open Days Will Be Three Days Long: A Look at the Hybrid Future
Campus events are some of the most important tools for a university marketer and some forward-thinking institutions are now capitalising on new trends to engage with students online before and after their in-person events. Find out more about how they are using the opportunity to boost interest and applications, and why incorporating a virtual experience into your marketing plan the day before and after your event should be an essential part of your strategy. Revolution Viewing are in the unique and privileged position of having significant amounts of data about how prospective students and other stakeholders are interacting with universities online. We’ve spotted user trends and peaks in website traffic around key university events and we’re here to show you insights and learnings from this. Find out what users are looking for and engaging with, and how to capitalise on this. We will look at recent data from real university virtual experiences, showing you the sort of content that students are consuming, what is working particularly well and how you can use these insights to boost engagement and conversion on your own university website. There are some quick wins to make a difference as well as some longer-term actions that we’ve proven to increase performance across key website metrics. There will also be the chance to discuss best practice ideas with colleagues and friends in Higher Education and to speak to us about the kinds of ideas that would best align with your resources and approach. Leave with some best practice suggestions for combining the strengths of on and offline student recruitment along with up-to-the-minute insights into user behaviour online before and after some very recent Open Days.
Down The Online Giving Rabbit Hole
From what on earth to use Google Analytics for (what's a UTM link anyways?!) to how to disrupt your audiences inbox with compelling emails, join Jonathan May and Kat Carter from Hubbub as they take you through the weird and wonderful learnings of online giving.
CEAC Mid-Week Plenary - Advancing Education Across Boundaries
Mid-week plenary supported by Richmond Associates
Leadership: Assessing, Mapping, and Leading Across Equality, Diversity, and Inclusion Contexts
CASE and CEAC attendee institutions exist in a range of contexts in 2022 related to Equality, Diversity, and Inclusion (EDI). Leaders and communities place EDI – both organically and by choices and decisions made – along a continuum of organisational priorities and are on unique journeys, pacing, and levels of action. Current and prospective members of our communities, as a result, experience varied levels of belonging and engagement.
As leaders, we both reflect our contexts and can shape our contexts forward. Where are our organisations, where are we, and how will we choose to lead? This interactive session will work through some key phases and arenas of EDI dynamics, consider paths for focus and action, and help us frame our EDI approach as leaders.
We will first use a structured framework to assess and understand our organisational environments, market pressures and demographic shifts, and leadership directions and signals. Second, what might the various operating, financial, community and/or values imperatives be for EDI action in our realm? And third, what does this mean for each of us in the year ahead, as leaders or emerging leaders in our institutions?
In this interactive working session led by Deb Taft, a leading organizational and talent executive and CEO of Lindauer Global, we will dive into EDI dynamics and contexts and map our leadership paths forward.