CASE Europe Annual Conference Sessions
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Maximizing New Alumni Engagement
Why is it that the alumni that have the most affinity for your institution are often the hardest to reach? Let’s discuss tactics for engaging new graduates, capturing valid contact data, and leveraging the excitement of graduation into alumni engagement
Uneventful: Engagement Without Gathering
Events as a percentage of the community are sparsely attended. Class reunions generate 15-20% attendance and are incredibly costly. Participation doesn't need to be limited to boots on the ground. In person is expensive and the Covid-19 pandemic has taught us to become more innovative with the ways in which we engage. This session will be discussing the digital supplement to the in person gathering and the key learnings from the past two and half years.
To fundraise or to storyraise? That is the question
More often than not we push our focus just to our numbers, and we forget that the value of higher education is the power to share inspiring stories. Now what would happen if we balanced our fundraising with some storyraising efforts? Imagine all you can achieve, if your stories would circle back and impact your goals.
Most brands out there are focused on showcasing their values, their communities, and now more than ever we should let our brand's soul to speak for itself. In this session we'll allow your mind to shift; a twist of perspective will be my gift. Go on, take the opportunity to put your community up front and center and see what happens. Will you dare to? That is the question.
Questions Worth Asking About Our Legacy Programme
Latest statistics show that the UK legacy market in 2030 will be £5.1billion and that higher and private education is in the fastest growing sector in the legacy market today. As we reimagine our philanthropic fundraising programmes and practices, this panel of university legacy fundraisers will answer all questions about fitting out our legacy programmes for the future – where and how much to invest, what to get right in stewardship and acquisition, and how to ensure your institution is top of mind when your alumni make their final will. Come along with your burning questions and hear how to set your institution up for success.
Reimagining Trust Fundraising - What Can We Learn from Our Major Donor Colleagues?
Whilst major donor and regular giving fundraisers are running events or meeting their prospects, trust fundraisers are seen as just working quietly writing applications (and hoping for success). But what can we learn from other fundraising disciplines to enhance our work? With COVID-19 transforming the trust fundraising landscape, building strong and mutually beneficial relationships with your funders is more important than ever.
This session will share advice on how to provide more personal and bespoke cultivation for trusts and foundations, using methods more typically associated with individual major donor fundraising to help break down the barriers of the difficult current landscape. It will also provide an opportunity for you to share your top tips and best practice on how to engage with trusts.
More Value Through Strategic Collaboration? Co-create With Your Alumni -Canvas
Collaboration is essential for improving the quality of research and teaching, generating meaningful societal impact, attracting funding and raising our profile.
We intensified our participation in regional ecosystems, expanded our activities and strengthened our network in a new project Leiden Law Park. This project is now the start of a whole new campus at Leiden University. In this campus we ensure that our education innovates and makes it more attractive (students), makes science accessible and relevant (society and relations), and innovations sustainable and in faster process.
In this presentation, we will focus on a roadmap to a strategic business model and offer you a canvas with which you can get to work with your alumni, scientists, students and society.
The Brave New World of Alumni Volunteering
Online fatigue? Not here! At TUoS like everyone we quickly repurposed our in person volunteering activities online during the pandemic. Although challenging, this led to great results for student engagement and enabled us to reach new alumni volunteers from across the globe.
As well as repurposing existing activities we’ve developed new initiatives, including a large scale virtual networking programme engaging 100s of students and alumni volunteers. We’re excited to be moving back to face to face events, but see our virtual events as here to stay. What does this new hybrid approach look like? In this interactive session we’ll share our experiences and learnings, open up discussion and explore how we can all innovate to deliver the best of both worlds for students and alumni.
Supporting academics on social media to boost recruitment
Supporting your academics to build a social media profile not only enhances their research and international network but is also an important aspect for recruitment and rankings. In this co-presentation Dr Hilary Young (448 Studio) and Dr Sean Morrissey (University of Strathclyde) will discuss successful techniques and strategies that they have implemented to support and encourage academic social media communities that thrive.
When John Lewis Inspiration Meets University Creativity – Magic Can Happen!
Our marketing efforts are most often dependent upon winning hearts and minds, what better time to do this than at Christmas – that is what John Lewis tapped into when they created their legendary Christmas TV advert series. This formula can also work for higher education as well. In this session we will explore how one university, Bangor in north Wales, took inspiration from John Lewis and told a very personal Christmas story which reached target audiences in an exceptional way.
Marketing Starts with Your Product - Even for Universities
Higher education isn’t immune from the basic marketing premise that getting your product offer right is just as important as anything you do to promote it – which for universities means ensuring a course portfolio that meets demand.
This session will explore the insights you need to understand opportunities for growing, contracting or changing your course portfolio. Does your portfolio reflect student demand and market needs? How to evidence something you’ve suspected for a while? What does it take to get organisational buy in to a review of what you are selling to an increasingly discerning market.
We’ll take you through 5 key stages of portfolio review and hear from Birmingham City University about the work underway there to review and overhaul its portfolio.