CASE Europe Annual Conference Sessions
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Institutional readiness: advancement lessons from higher education in Spain
There are plenty of opportunities to advance fundraising and philanthropy in higher education in Spain. The concept of institutional readiness proves useful to unveil them. This session will present different strategies to enhance fundraising from two higher education institutions from Spain:, UIC Barcelona and Universitat Oberta de Catalunya.
What do we mean by Advancement, Development, Fundraising?
What do we mean by Advancement, Development, and Fundraising – and why should it matter to me anyway?
What do Plato’s Academy, Aristotle’s Lyceum, and your institution have in common? Each has received private donations – solicited and secured by someone – to fund their mission.
Our chosen career of seeking financial support for schools, colleges, and universities is a long-established profession, indeed—yet there’s no doubt that the Antiquity version of LinkedIn had as much confusion about the terms of ‘advancement’, ‘development’, and ‘fundraising’ as there is today.
But who cares, really? Don’t they all just mean roughly the same thing? In this session, we’ll dive into a rich discussion on how we can understand and use these terms to frame our work as frontline fundraisers, development officers, and advancement professionals. You’ll come away with practical insights to help you in multiple contexts: building your career trajectory, advocating for resources for your department, and even securing support for your institution.
How To Understand Your Alumni Social Media Followers
Social media is essential for reaching our alumni. In 2022, 58% of the planet is active on social media. Younger alumni have always been prolific users, whilst COVID prompted a generational boom across the platforms. As a result, the number of people following our alumni social media channels has grown enormously since the pandemic. But who are these followers? How do they engage? What do they want?
This talk will help answer these questions. It will cover:
- How to find demographic information using in-platform analytics
- The value of qualitative research for investigating content wants and needs
- Understanding how alumni interact with our content
- Creating personas to represent our followers
These insights will provide a valuable foundation for building stronger alumni relations.
How To Future Proof Your Alumni Engagement By Focusing On Hybrid Events
As we enter post-pandemic life, how do we ensure that we retain the digital skills we've learnt to support our Alumni community online? In this session we outline the steps every Alumni department should be applying to their strategy in order to fully optimise their hybrid and virtual events. Using learnings from Cornell University’s Leadership Week, coupled with key takeaways from virtual educational events that Forumm has hosted, you will leave this session with tangible knowledge and a host of ideas you can apply to your future strategy.
Leadership Breakfast Roundtables
A chance to discuss with your colleagues and peers those topics and themes that are keeping you, as leaders, awake at night.
These will be selected from the most popular topics shared by you as part of the pre track survey.
How to Develop an Effective Post-pandemic Digital Marketing Strategy for Chinese Student Recruitment
The sharp drop of numbers of applicants to international universities at the peak of the pandemic in 2020 and the quick surge in 2021 when China, ahead of the rest of the world, regained normalcy, are telling evidences of how the pandemic made planning for intake and recruitment difficult, if not impossible for universities. Pandemic has also brought about some interesting changes to China’s international education sector. Ranking is no longer the dominant factor for Chinese students when choosing schools. Other considerations such as career support and the university’s brand image are playing a bigger role in the process of decision-making as well. For lesser known universities, this means they now have a bigger chance to stand out against the “big names” who always take the top spots in major rankings. Some of the topics we are going to discuss are for example: How the current political and economic climate in China can impact the number of students studying abroad? How do universities utilise digital channels to establish a distinct branding and to engage with students on a personal level? How important it is to know your applicants? Will tailored educational offerings appealing to a new generation of Chinese students? At this round-table discussion you will be equipped with fresh perspectives towards recruiting Chinese students upon hearing the discussion.
Getting creative with tiny budgets - the case for collaboration and connection
So you're a small shop, with super limited resource and a teeny tiny budget but you've got big ambitions! Join a sharing session to explore some examples from a School environment of how getting creative, collaborating with other teams and engaging your community members can help you create a bigger impact. We will also explore the need to be tough - resisting distractions, marshalling effort and saying 'No'. Breaking into small groups we'll then work together to help each other look for opportunities for the little fish to make a big fundraising splash and create positive change in our communities.
Collaboration Not Competition: How Schools Compliment Central Alumni Activity
“You can’t do that, because we’re doing it” or “We’ve already contacted that alumnus about a different project”.
How often as engagement professionals have, we felt in competition with different services and Advancement teams from within the same institution? And how does this impact on the experience of our graduate community?
At Newcastle University Business School we have devised a model which looks to add value and compliment existing activity, by working in conjunction with and not against central advancement services. This ultimately enhances the graduate and student experience and allows both teams try much more ambitious projects. In this session, we will touch on the why and how we are working in collaboration and some of the approaches we have tested.
Transitioning International Student Scholars to Dedicated Alumni Volunteers
How do you put alumni services on the radar of current students and why should you?
This session will explore the value of developing an on-campus calendar of activity to engage and build relationships with future alumni stakeholders while still students.
Taking our international academic and sports scholars as a case study, find out how to identify a key group of high-achieving students who are particularly warm towards the university and focus on offering them exclusive content, not only to enhance their student experience but also to make them more likely to engage with your alumni team post-graduation.
Hear the story of how we made good on our international student recruitment promises and transitioned student scholars to enthused and engaged alumni, maximising their volunteering contributions.
Objective-driven events with feedback and follow-up
Every event needs flawless execution but also it needs clear objectives and targets in order to be effective. How so set these and how to collect feedback and act upon it with the right follow-up?