Videos: Videos on a Shoestring (Promotional)
If you have at least one full- or part-time staff member dedicated to videography, do not enter this category.
Entries should be a video under three minutes long, created to promote or position any aspect of the institution. Videos must have been shot and edited entirely in-house, using smartphones or cameras not designed for high-end video productions. Videos may have been produced for a special event, for the web or online distribution, and/or for advertising purposes.
Do not enter:
Videos produced by an external agency.
Videos for which services were donated.
Fundraising or stewardship videos.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Goals and objectives
Impact and results
Overall concept and creativity
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Ability to serve as a model for other institutions
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity