Rob Moore

Rob Moore

Special Advisor to the CEO
Council for Advancement and Support of Education
Staff

Bio

A Special Advisor to the CEO at CASE, Rob Moore is also CEO emeritus of Lipman Hearne and the author of The Real U: Building Brands that Resonate with Students, Faculty, Staff, and Donors (CASE 2010). He previously served as the vice president of marketing and communications at CASE.

Related

The Climb to the Top: Advice from College Presidents

Increasingly, advancement professionals are making the climb to the top. But to succeed, they have to find opportunities that fit their skills.

Increasingly, advancement professionals are making the climb to the top of university leadership. But to succeed, they have to find opportunities that fit their skills and character.

Article
photo of leaders climbing ladders

Advancing to the Top

How professionals from advancement fields found their way to the corner office

No longer can the college or university president be simply a learned extension of the academic enterprise itself; today’s president has to be chief fundraiser, spokesperson, alumni cajoler, and enrollment advocate. Today’s president, before everything else, is an advancement officer.
 

Currents

Enrollment Marketing: The What, Why and How

CASE Vice President for Marketing and Communications Rob Moore explains how enrollment marketing has gotten more sophisticated (and more important) than ever.

Blog Post
Photo of Sydney with PLACE superimposed over image

The Power of Place

Institutions that link themselves to their physical location have a defining feature that can work in their favor

A physical location provides context for an educational institution. And institutions that use this context to not only differentiate themselves in a crowded marketplace but also to exemplify their mission and values are doing themselves a huge marketing favor.

Currents