If you will be developing an integrated marketing plan, you owe yourself the opportunity to work step-by-step through Bob Sevier's book. This comprehensive guide will take you through the process from beginning to end, assuring that you ask yourself (or your team) the right questions, consider all the critical issues and end with a living document that can take your institution to new heights.
Case statements aren’t just for capital campaigns. In fact, says author Tom Ahern, all fundraising efforts can benefit from being able to draw on a well-reasoned, emotionally satisfying case statement.
This book ranges over the entire landscape of fundraising and board development. Virtually every subject (e.g., understanding the motivations of major donors, keeping your prospect pipeline full, the dynamics of a solicitation call, the new realities of capital campaigns) is explored, and every technique explained.