October 27th, 2020 | 1:00 PM ET
Connect with Victor Balta, Pete Mackey, and Teresa Valerio Parrot and fellow attendees to ask questions, discuss and share best practices and resources. This conversation between presenters and attendees will bring together many of the content threads from the program to help set you up for success.
- Communicating with Leadership During a Crisis
Teresa Valerio Parrot, Principal, TVP Communications
Internal communications are as vital as external. This session will evaluate lessons for communicating with your team, different types and layers of leaders and senior leadership, as well as key selected officials and community members. In addition, we will discuss how to approach managing up when critically important life and death decisions are being made to allow leadership to feel comfortable with communicating those decisions. Finally, we will look at what has your leadership team learned over the past six months in facing the COVID pandemic.
- Emergency Comms Planning During a Pandemic
Robert Perkins, Content and Media Strategist/Emergency Communications Coordinator, California Institute of Technology
Like other institutions of higher education, Caltech has faced unprecedented challenges in responding to the COVID-19 pandemic. The Institute’s Emergency Communications Plan, drafted primarily as a quick-start guide for staff who might unexpectedly find themselves in to the Emergency Operations Center to perform PIO duties during an emergent situation, has not proven to be a primary resource in responding to a slow-moving, long-lasting crisis. However, we have found that the planning and values that shaped the Emergency Communications Plan have helped to guide our communications response.
- Issues Management: Preparing for a Crises
Victor Balta, Senior Director of Media Relations, University of Washington
Each of our campuses is essentially a small town – and, in some cases, the equivalent of a large city. Students, faculty, staff and outside influencers can present any number of issues, so it isn’t a matter of if, but when will a crisis come your way. We’ll explore how to best prepare yourself for the inevitable – and discuss ways to address issues before they arise.
Strategic Practice in Crisis Communications
Pete Mackey, President, Mackey Strategies
Join Jim Keogh, Assistant Vice President of Marketing Communications and Director of Editorial Strategy at Clark University, Santhana Naidu, Vice President for Communications and Marketing at Rose-Hulman Institute of Technology and Stacy Sneed, Director of Media Relations at Trinity College as framing crisis communications strategy and planning, and how to get to the root cause of lasting crises are explored.