Mike Barzacchini has worked in marketing communication and public relations for more than 20 years. For the past 14 years, he has served as director of the Marketing Services Department at Harper College, where he developed Harper's first branding campaign and leads the college's integrated marketing, web, and social media initiatives.
Along with his higher education experience, Barzacchini has developed communication campaigns for healthcare providers, state government agencies, manufacturers and consumer service companies. Whether delivering a workshop, writing copy for a direct marketing project or planning a campaign, his work is guided by the following three principles: access, usability and relevance.
Ashley Budd is director of digital marketing for alumni affairs and development at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a digital strategist and project manager for the division. She runs a small team based in Ithaca, N.Y., executing social media, digital content and digital marketing analytics.
Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She serves as producer for the Higher Ed Live network, a podcast exploring innovations and trends in higher education. She speaks before national nonprofit groups and appears regularly at higher education conferences including Confab Events, NACAC, CASE, and HighEdWeb.
David J. Gibson
David Gibson is vice president for communications and marketing at Middlebury, where he oversees public affairs, marketing, internal and crisis communications, branding, web strategy, social media, creative services, and print and mail operations. He has three decades of experience advancing the interests of mission-driven institutions and has built programs clarifying their value in the world and bringing deeper engagement with stakeholders. He’s held staff positions at Hampshire and MIT and was vice president of strategic communications for the international consulting firm Grenzebach Glier and Associates. At Cornell, he and his team won two Sibley “magazine of the year” awards. As managing editor, he helped Yankee earn its first National Magazine Award nomination for reporting.
Liz Gross is a data-driven researcher and scholar who specializes in creating entrepreneurial social media strategies in higher education. Her professional super power is to embolden colleges and universities and help them launch modern market research strategies using social listening. Teaching is her passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.
Gross has more than 15 years' experience spanning the private and public sector including Great Lakes Higher Education Corporation, University of Wisconsin-Milwaukee and University of Wisconsin-Waukesha. She received a doctorate in leadership for the advancement of learning and service in higher education at Cardinal Stritch University, a master's degree in educational policy and leadership from Marquette University, and a bachelor's degree in interpersonal communication from the University of Wisconsin-Stevens Point.
Matthew V. Jennings
Matt Jennings is the editor of Middlebury Magazine, a quarterly periodical published by Middlebury College. Under his guidance, Middlebury Magazine won numerous national awards for general excellence, editorial content, and design; has been cited by education associations and journalism foundations for excellence in higher education reporting; and received national plaudits for its 2012 redesign by renowned creative director D.J. Stout.
Jennings has twice co-chaired the CASE Editors' Forum and regularly conducts conference workshops and webinars on editorial best practices. He also co-directs the Middlebury Fellowships in Narrative Journalism and is a member of the American Society of Magazine Editors. In January, he spent two days cloistered in a room with 24 other magazine professionals, judging the best feature writing in American magazines (and ultimately voting on the National Magazine Award in this category). It was as close to nirvana as he'll ever get.
Dayana Kibilds is the manager of undergraduate recruitment at Western University. Previously, she was a digital strategist at Cornell University and a business analyst at Penn State. Her favorite work happens when she can combine the analytical and the creative, and her strength is creating strategy based both on data and intuition.
She has been a speaker at conferences in the United States and Canada, including Confab, HighEdWeb, and OURA.
Teresa Scalzo is director of creative strategy at Carleton College, where she develops communications strategy across all media for the Offices of Admissions, Development, Alumni Relations, Athletics, and numerous other offices. Scalzo also serves as editor for the Carleton College Voice, which has been recognized for editorial and design excellence by CASE, University and College Designers Association, Folio, and the Minnesota Magazine Publishers Association. Before Carleton, Scalzo served for nine years on the editorial staff of Minnesota, the magazine for the University of Minnesota Alumni Association.
Shane Shanks is the senior communications strategist for Zehno Cross Media Communications. He previously served as the editorial director/associate director of university publications at Kansas State University. His work has won more than 100 national and regional awards from CASE, UCDA and other professional organizations.
In 2005 and 2008 K-State's recruitment website helped the university win the CASE District VI sweepstakes award for large institutions. His strategic tips have been featured in the Higher Ed Marketing Report, Designer magazine and CURRENTS. He has presented at numerous CASE and UCDA conferences and he won the CASE Crystal Apple for teaching excellence in 2005. As a faculty member at CASE Summer Institutes, he's coached hundreds of institutions on how to improve their publications, websites and marketing strategies.
Shanks is a graduate of Baker University and the University of Wales, where he studied on a Rotary Foundation scholarship. His freelance work includes covering Sarah Palin's hometown for the Times of London, writing celebrity gossip for Britain's #1 teen magazine and editing a state bar association magazine.