North American Track
North American Track: January 6–February 10, 2021
The North American Track of the Institute in Marketing and Communications includes four live online learning days over the course of six weeks. Each week will be led by two members of the faculty and will include 2-3 plenary sessions and the opportunity for a deep dive on the week’s theme during the cohort conversations.
Participants will also have access to the recorded content from the institute’s European Track as well as curated on-demand learning opportunities and resources including sessions from our most popular communications conferences.
Live sessions begin January 6.
Questions about the North American track can be directed to Natalie Stevens.
Meet Your Institute Chair
Mike Barzacchini has worked in marketing communication and public relations for more than 20 years. For the past 14 years, he has served as director of the Marketing Services Department at Harper College, where he developed Harper's first branding campaign and leads the college's integrated marketing, web, and social media initiatives.
Along with his higher education experience, Barzacchini has developed communication campaigns for healthcare providers, state government agencies, manufacturers and consumer service companies. Whether delivering a workshop, writing copy for a direct marketing project or planning a campaign, his work is guided by the following three principles: access, usability and relevance.