Institute in Communications and Marketing
In addition to the sessions, participants will have the opportunity for small group conversations with speakers and peers to discuss topics in greater depth and exchange experiences and practical ideas.
Benefits of Attending:
- Four weeks of live interactive sessions and in-depth small group discussions.
- Access to curated on-demand learning opportunities and resources including sessions from our most popular communications conferences, including: Social Media and Community, the Annual Conference on Marketing and Branding and the Editors Forum.
- Receive practical training in key concepts and review best practices for all sizes and types of institutions.
- The opportunity to make valuable connections with peers who you can call upon throughout your career.
- Gain a deeper understanding of how communication and marketing plays an integral role in advancement and beyond at an institution.
- Make the most of your training budget with a first-rate and value-added program without the travel cost.
Who Should Attend:
- Professionals new to the field of marketing and communications in educational advancement and beyond (including: general communication, social media, website, marketing, publications, development communications and editorial services).
- Experienced professionals with new communications and marketing responsibilities
- Experienced communications and marketing professionals who are new to higher education
- Advancement leaders and anyone who wants to better understand communications and marketing fundamentals
Early Bird Rate
through December 5th
Meet Your Chair:
Mike Barzacchini has worked in marketing communication and public relations for more than 20 years. For the past 14 years, he has served as director of the Marketing Services Department at Harper College, where he developed Harper's first branding campaign and leads the college's integrated marketing, web, and social media initiatives.
Along with his higher education experience, Barzacchini has developed communication campaigns for healthcare providers, state government agencies, manufacturers and consumer service companies. Whether delivering a workshop, writing copy for a direct marketing project or planning a campaign, his work is guided by the following three principles: access, usability and relevance.