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Re-Engage Alumni and Collect New Contact Data with Personalized Video
The University of St. Andrews wanted an innovative and effective tactic to get alumni to update their online profiles with new contact details. St. Andrews partnered with StageClip to turn two old VHS recordings from the 1990s into short, Tik-Tok style, fully personalised digital clips of individual graduations that could be shared on social media. Nearly 20% of alumni reached updated their contact information, and the campaign sparked engagement in unexpected ways for their alumni relations and development teams. In this session, StageClip will present the process, results, surprises, and next steps for this new outreach opportunity.
Panel: Fundraising Disconnected
Listen to the hottest debate at the conference! A panel of higher education leaders will debate the motion: “This house believes that fundraising is disconnected from the core mission of universities, ceasing fundraising would have little or no impact on most universities.”
Fizz, Bang, Wallop - Bringing It All Together
Although we may never want to hear ‘you’re on mute’ again, Zoom has enabled us to connect with our global alumni community like never before. The need to create a sense of community for our students and recent graduates has never been more important than in 2020. In this session we will discuss:
- How we worked with the University’s Careers Network to deliver an integrated approach to our activities from graduation to life as a graduate ensuring they meet the needs of our graduating class
- How we connected our newest alumni with our international community through a specially commissioned poem
- How we enhance student and recent graduate professional networks while also developing their skills and introducing them to our donors
"Join Our" Journey in Creating a Postgraduate Campaign Identity
Having no specific PG creative identity for recruitment campaigns for the University of Glasgow was problematic, less impactful, inconsistent and a bit meh! So, we decided to create an identity that our PG audiences could relate to which also meant we could be more consistent with our messaging across the University when fronting a campaign and could stand out from the PG crowd on a webpage or in social space. In the session, we will explain what happened in our journey, why we did what we did and how we feel it’s working, as well as sharing our guidelines and top tips to make sure it's easy for the rest of the UofG community to implement too.
A Conversation With Lisa Greer: Donor and Author of Philanthropy Revolution
In July 2010, Lisa and Josh Greer went from 'living paycheck to paycheck to the 1% literally overnight'. They set about acting philanthropically but found themselves met with obstacles, 'formulaic chuminess', and dinners that amounted to 'being [publicly] strong-armed' to give. In short, Lisa felt like she and Josh were being treated like walking ATMs.
With her time dedicated to philanthropy, Lisa set to investigate and change big philanthropy so that other new donors wouldn't be put off giving in the way that she could have been. In this conversation, Lisa will share her findings and give us fundraisers a chance to listen to a donor's views - without also thinking about how we're going to ask them for money.
Breakfast Roundtable: “Nobody Said It Was Easy”: Planning and Running a Campaign Mid-COVID
This session lifts the lid on multi-million-pound, multi-project Campaigns. It draws on insight from four Campaign Managers who started to meet informally (online) during 20/21 - sharing experiences, best practice and providing peer support. Campaign Managers are a unique role in many Development & Alumni Relations departments and tend to work across conventional team structures. Fundraising, data and research, communications, volunteering… is there anyone who isn’t involved in a Campaign? The session will include a brief introduction from each speaker, followed by a round-robin Q&A. The format will allow each Campaign Manager to talk about challenges faced and share top tips for overcoming coming obstacles. We will then open the floor to questions from the audience – a chance to ask the experts!
Breakfast roundtable: Leveraging Data on the Wealthy for Effective Engagement
Understanding your donors and prospects can open many doors for your organization. The key to understanding these wealthy individuals is not just having data, but rather having well organized and integrated data. Wealth-X’s Valentina Guerrini will discuss how t to segment your donor base effectively and efficiently and engage with the best individuals for your major gift goals. Join us at this roundtable to learn more about Europe’s wealthiest individuals and the Wealth-X offerings.
Student-Centric Stewardship: Launching a Philanthropy Ambassadors Programme
As fundraisers, we can quite often find ourselves scrambling to find suitable student content that best illustrates the impact of our donor’s gifts. But what if we put the decision-making power back into student’s hands to create content that they feel is best representative of their own experience? In this session, Supporter Engagement Manager Analiese Jackson will talk about the Royal Academy of Music’s endeavour to launch a bespoke student ambassador programme that was specifically designed to authentically convey the student experience to donors.
#RSM24 - Lessons Learned from Planning 30 Global Events on One Day
A global celebration, in the middle of a pandemic, with 25+ volunteer-led virtual and live events all happening on the same day. Join us as we share our experience with creating, marketing, managing, and evaluating #RSM24 - 24 hours of alumni events. As part of Rotterdam School of Management, Erasmus University's 50th Anniversary celebration we wanted to find an exciting way to engage our global community of alumni. This session will cover the entire process from relationship management, marketing and communication, event execution logistics, post-event follow up and how to project manage and work productively as a team to put on 25 (nearly) simultaneous events while still working from home.
Volunteer Showcase
Now more than ever, we are tasked with creating innovative, engaging and strategically important alumni volunteer programmes and initiatives that are not only scalable and sustainable, but contribute to increasing our institutions global reach whilst encouraging collaboration internally and externally. This requires a high degree of flexibility and ability to adapt to ever changing situations and an ever changing world!
Join us to hear thought-provoking discussions around key themes facing us as we navigate our way through a pandemic, backed up by real-life case studies demonstrating how these themes can be applied at your institution. We’d love to hear from others and invite participants to not only ask questions but share their stories and experiences to really embrace this year's CASE 'Connected' theme.