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GIFS, Grads and Gen Z – How to Engage Your Finalists During a Pandemic
The COVID-19 pandemic forced UCL to completely re-think its strategy for engaging the graduating class of 2020 and 2021. With physical graduation ceremonies on hold and finalists facing huge concerns about the graduate labour market, the Alumni Relations team sought to implement a new virtual programme that aimed to recognise the immense achievements of our students, aid their transition into employment, and lay the foundations of a long-term relationship with UCL. This session will explore the many facets of the new graduate welcome campaign, which brought together an all-star video and advice mosaic with highly segmented communications and a dedicated professional development offer, and ultimately resulted in an engagement level equivalent to that of pre-pandemic communications.
Lockdown Legacy: Putting Peer to Peer at the Heart of Our Recruitment Activity
Taking stock in Lockdown the University of Glasgow put their current students at the centre of their recruitment campaigns. Promoting user-generated content and peer to peer opportunities resulted in focussed and relevant campaigns that offered support and advice at specific touchpoints on the student journey. Find out how we have grown our digital ambassadors- both current students and Alumni to almost 200 and generated over 90 student blogs and vlogs to support recruitment marketing activity and help prospective students make an informed decision on their choice of University.
UMF Session - Isn’t it time we got real about hybrid working?
Join Mark Garratt, Angelina Bingley and your UMF peers for an open discussion on hybrid working and what it means for us and our teams. How do you keep your teams connected and creative in the new hybrid work model? How do you navigate new professional and social norms? How do you ensure inclusive experiences with some staff at home and others in the office? What are the challenges for you for post-lockdown ways of working? What do we need as leaders to thrive in this new environment?
If like us you have more questions than answers come along to share your thoughts and ideas for making the return to the workplace as positive as possible. Facilitated by Jim Tudor, Future Index, who will share his top tips on how to foster creativity and collaboration in this new norm, this is a chance to discuss and answer the question how on earth do we make it work?
Panel: A Tale of Two Cities: collaboration, trust, and impact in a fundraising partnership
In 2018, the Universities of Glasgow, The University of Edinburgh, and IntoUniversity launched a collaborative fundraising campaign to bring to Scotland IntoUniversity’s proven model of raising aspiration amongst disadvantaged communities, driven by a commitment to serve Scotland’s young people. Donors increasingly expect organisations they support to collaborate rather than address societal issues in silos. Come learn about building a truly collaborative programme that calls on the strengths and insights of different teams (including fundraising, widening participation, and communications), inspires donors, motivates staff, and achieves the desired impact, in this case the opening of IntoUniversity's first community-based learning centres in Scotland. The session will cover both the key strategic and operational factors that were integral to success and recent recognition with a CASE Circle of Excellence Gold Award.
Drivers Of Connection: What the Data Tells Us!
GG+A’s SurveyLab team analyses responses from more than 100,000 people every year – through surveys for specific client purposes, and also through our Donor Experience Dashboard (DX) which allows donors to feedback on their experiences of giving. We almost invariably ask alumni, donors, and friends is to tell us how connected they feel to their institutions, and we always see a gap between the pride they feel in these institutions and the level of connectedness they report. What determines who will have a high or low level of connectedness? And most importantly, what action can you take to change it? Join GG+A as they unpack the findings of surveying for institutions large and small, all over the world.
Reinventing Alumni Relations: The New Normal of Alumni Volunteering
Campus closures, cancelled programmes and careful messaging just to name a few C words…We’re going to look at how ‘the big disruptor’ changed the way we look at alumni volunteering programmes and how it has very quickly modernised the way we run our programmes.
We will take you on our journey, discussing the biggest challenges we’ve faced, our biggest wins and how what we’ve learned will shape the new normal of Manchester’s alumni volunteering programmes.
After hearing about our journey, we will invite the audience to join small groups to share your stories and how your institutions have changed for the better.
How to COPE: Create Once, Publish Everywhere
Time. Budget. People. Whatever the resource, many of us are trying to cope with less since COVID. And one of the best ways to cope at this challenging time is by doing just that. COPE. COPE stands for Creative Once, Publish Everywhere. It is a strategic approach that helps you gain maximum mileage out of every piece of content, repurposing it across multiple channels for multiple audiences. As a result, your resources will stretch much further, at a time when they are likely to be depleted. This session will explore the principles, practices, and processes required for the successful implementation of COPE, and how it might hold the answers to several content challenges in this post-pandemic age. Where there is COPE, there is hope.
The 'personal' in corporate engagement: strategies for successful fundraising
Let’s get personal! Three different perspectives on three different aspects of what makes corporate fundraising successful: How to get to business leaders, how to build capacity inside your organisation and how to engage volunteers, boards and campaign committees. Be prepared to see your way of doing things be challenged, gain practical insights into the ‘how it works’ in Europe and beyond and learn which strategies from abroad might help you.
Setting Student Fundraisers Up For Success
Your student fundraising team carries the lion’s share of the responsibility when it comes to converting and engaging your alumni and donors. It is largely up to them to deliver a positive experience for potential donors and, ultimately, inspire them to make a financial contribution. Despite this, oftentimes insufficient investment is made in recruiting and developing the best team for the task. This session will look at topics such as student recruitment, training, development, motivation, incentives, retention, and team-building. Your students are taking on what is arguably the toughest job in the development team and placing themselves on the very front line of your institution’s fundraising efforts. With this in mind, this entirely student-focused session will ensure that you and your team are set up for maximum success
The Future of Advancement: Leveraging Technology to Transform the Alumni and Donor Experience
During this session, we will present and discuss insights from the Advancement Services Survey, created by Salesforce.org and CASE, aimed at understanding how Higher Education professionals across Europe approach digital transformation, the immediate impact of COVID-19 on their plans and strategies. We will also discuss what the future for Advancement Services could look like.