Building Your Reputation and Relevance During Uncertain Times: Five Strategic Communications Steps
As uncertainty abounds and issues mount on campuses, Presidents, Provosts and Boards will be making tough calls in the weeks and months ahead. At stake for some institutions is the viability of ongoing operations. At stake for all institutions is their reputation and relevance. This seminar provides context and a blueprint to leverage communications as the strategic tool to better navigate the uncertainty, to connect with campus communities, and to address pressing concerns in a timely way.
In this seminar you will:
Brodeur Partners takes its data, learnings, and other research to discuss:
- What Covid-19 has taught educators so far, including current student, faculty and parent sentiments
- 10 themes most relevant as students return to studies in a highly volatile election year
- Five ways strategic communications can help build relevance, relationships and reputation
Who should attend:
- Marketing and communications advancement leadership
John Brodeur is founder and chairman of Brodeur Partners, a strategic communications agency with four U.S. offices and partners in four continents. Brodeur Partners was founded almost 30 years ago. Its first game-changing client was IBM in 1990. The company has been named Agency of the Year and voted Best Place to Work.
Since the early days, Brodeur Partners has worked with top brands in the corporate and non-profit world, including Fortune 500 companies, higher and secondary education, major health care organizations, and financial services enterprises. Omnicom Group, Inc. (NYSE: OMC) is a minority equity partner.
John’s focus for the last 12 years has been education institutions, mostly in advancement, crisis, enrollment, and branding. The company’s clients include Harvard, MIT, Dartmouth, Columbia, Rice, Boston College, Brandeis, Babson, UChicago, UC Berkeley, Lehigh, University System of New Hampshire, Penn, Cornell, UMass Medical School, Deerfield, Philips Andover, and many others.
John is a journalism graduate of the University of Nevada, Reno. He worked for United Press International and two daily newspapers before moving to Washington, D.C. There he worked as press secretary to a Nevada U.S. Senator and then Chief of Staff for a Nevada House member.
John earned a master’s degree from Harvard’s Kennedy School and is a trustee and advisor for several non-profit and educational entities. He is based in Boston but prefers to be in Maine.
Since joining Brodeur Partners in 2017, Janet has led strategic planning and research in higher education (MIT, NYU, Cornell, Deerfield), non-profits (National Colorectal Cancer Roundtable, American Society of Nephrology, Framework), and corporate clients like Amorepacific, Deloitte Life Sciences, and FM Global.
Janet brings a wealth of experience in customer, competitive and brand strategy, research, and analytics. She spent 25 years at FCB Worldwide, where she was chief strategy officer. Janet also led account planning at Javelin, an Omnicom CRM agency. Since starting her career as assistant brand manager on Oil of Olay, she hasn’t met an industry she didn’t like, working extensively in financial services, consumer packaged goods, health and wellness, higher education, and technology.
Janet attended Northwestern University’s Kellogg Graduate School of Management (MBA in Marketing and Finance) and the University of Maryland (BA, Women’s Studies). She is on the board of advisors for Catalyst, the leading not-for-profit organization that promotes inclusive workplaces for women, where she co-chairs their research and consulting committee.
On a personal level, she is a Kansas City native and a New York City transplant. She has two sons in the Gen Z and Millennial cohort, a Boomer husband, and a dachshund who is a member of The Greatest Generation in dog years.