About the entry
MoneySmarts.iu.edu is the website for IU's Office of Financial Literacy. It seeks to give students the information and tools they need to be financially successful. While the program had an existing website, this project completely reimagined it, creating a more engaging experience, an easier to user interface, and more robust content.
From the Judges' Report
Indiana University’s MoneySmarts sub-website was a showstopper for the judges’ panel. Their sub-site presents engaging topics, incorporates strategic language that connects to the target audience, and address a topic many universities avoid in a creative way. Students may use this tool throughout their college career to create a personal budget. In addition to providing students with this benefit, Indiana University is able to decrease their bounce rate and adhere to website accessibility standards.