About the entry
IU Day is a 24-hour binge-watching, social-sharing, IU-wearing, online celebration of Indiana University and the people who make IU possible—students, alumni, parents, friends, staff, faculty and fans. It's for anyone who has a special place in their heart for "old IU."
From the Judges' Report
While the pieces that were provided are eye catching and gets people involved, the committee did not receive overall numbers that were reported. For a large investment, we would have liked to see how much gift return there was.