From the Judges' Report
- How do you engage prospective students, your campus community, parents, alumni and the broader community in today's student experience? Use Indiana University's One Day/One Hoosier campaign as your blueprint.
- It's the ultimate "backstage pass" to behind the scenes life at a university; one that can be enjoyed by both students who see their own lives reflected in the journey and the alumni who have walked those same steps.
- Indiana University recruited students to take over the University's Twitter, Facebook and Snapchat for one day, following them to class, practice and all around campus. Each student was also interviewed for a written profile and video. The profile, video and an interactive timeline of the student's social media posts were then displayed on a custom website that allowed non-social media users to explore this interesting facet of the overall campaign.
- Judges felt this entry was noteworthy because the website and wrap-up video extended the life of the fleeting social media posts, and made it accessible to a more diverse audience. The format produces evergreen content that can be leveraged seasonally and highlights a very diverse student body without feeling forced. The entry would have been strengthened if the timeline of social media postings was positioned higher on the webpage to hook people into reading the whole profile.