Alumni Weekend 2016 School and College Buttons
Year: 2017
Award Level: Gold
Award Winner(s): Boston University
Award: Circle of Excellence
Category: Alumni Relations | Marketing and Branding
About the entry
The Boston University Alumni Association wanted to recognize alumni from each school and college returning to campus for Alumni Weekend. They created pin on buttons that had school mascots, particular characteristics from each school and college, and the school/college abbreviations.
From the Judges' Report
Judges raved about this series of pin on buttons created for alumni weekend that had the school mascot, particular characteristics from each school and college, and the school/college abbreviations. They thought it was a really clever way to help attendees pick faces out of a crowd and allow alumni to connect more easily. They also said they would love to replicate on their own campuses. Outstanding idea and planning.Â