Higher Education Case Study – Harvard Business Publishing
CASE District I wishes to thank Universal Wilde for their generous support as a platinum conference sponsor and for their work in printing the conference program on paper donated by Mohawk Fine Papers. This is Universal Wilde’s fourth time sponsoring CASE District I.
Automate, on-demand fulfillment solution to improve time to market for Harvard Business Publishing.
Harvard Business Publishing was using an internal, manual process to fulfill educational materials which was time-consuming, slow and costly due to unused inventory.
It was essential to minimize risk while converting to an outsourced, automated process.
- Phase I: Strong collaboration among client and UW team to strategize new process which included UW operational and fulfillment experts researching existing process at client’s facilities.
- Phase II: Transitioned web and back-end systems to UW including inventory, client personnel for a successful implementation.
- Phase III: Launched new communications platform which migrated from offset print to on-demand digital print library.
- Introduction of streamlined process achieved faster time to market by 700 percent
- Reduced storage costs, due to transition to UW
- Increased volume of materials by 143 percent, providing a greater selection including case studies, business reviews, reprints and research studies
- Reduced physical inventory by 50 percent due to migrating from offset print to print-on demand, including version control
71 percent of surveyed students reported that print publications and letters were an effective way to learn about a school’s academic offerings. (Source: Sappi Verticals, The Marketing of Higher Education)
About the author(s)
Ryan Collins is the director of marketing at Universal Wilde.