Sinéad Collins began her career as a performing musician and teacher in London and Ireland before working for the Irish Arts Council, building audiences and philanthropic support for live music performances all over Ireland. 

In 2003, she moved to China, where she worked in cross-cultural communications, supporting senior business professionals in making the transition to multi-cultural working environments.
 
Subsequently, Collins led strategic marketing and communications at UWC South East Asia, before being appointed as director of engagement and external relations, overseeing a fully integrated advancement team of 45 professionals, incorporating marketing, admissions, communications, fundraising, and alumni relations. 
 
She is a graduate of Trinity College Dublin and the Institute of Education, University of London.