In 2015, two passionate dads (Jesse Wilson and Jaimie Trueblood) working in the entertainment industry decided to use their creative talents to benefit deserving children and started the nonprofit organization, The For The Win Project. Now several members strong, The For The Win Project gives children in special circumstances the chance to be their favorite heroes in their very own movie poster. They create a new sense of hope, motivation, and self-esteem boost for each child. Transforming these children into heroes is influential in raising both awareness and funds for whatever fight these children may be facing.