Rob Zinkan joined RHB, a higher education marketing consultancy, in 2019 after more than 20 years in higher education administration serving in senior leadership positions in marketing and advancement.

He spent the last 17 years at Indiana University, most recently in a system-wide role as Associate Vice President for Marketing, which included the development and deployment of the institution’s first university-wide (100,000 students and 7 campuses) brand strategy. He also served in campus-level roles as Vice Chancellor for External Affairs at Indiana University East and Assistant Dean for Advancement at Indiana University–Purdue University Columbus.

Zinkan holds a doctorate from Creighton University (his dissertation was on higher education brand coherence), a master’s from Xavier University, and a bachelor’s from Wabash College. He serves on the CASE Commission on Communications and Marketing, contributes to Inside Higher Ed's “Call to Action” blog, and is on the conference committee for the AMA Symposium for the Marketing of Higher Education.