Cassie Paizis is an award-winning designer, storyteller, and creative strategist with 15+ years of marketing and communication experience in higher education. Cassie currently serves as director of communications at Florida Southern College, the sunshine state's oldest private college. Responsible for the institution's recruitment outreach, she works to set a communication strategy and develop both digital and traditional media that resonates with prospective students and their families. Before joining FSC, Cassie managed the web team at CUNY's Borough of Manhattan Community College.