Jasmine Alston is the director of new media & branding at Bethune-Cookman University’s Athletic Department where she brings an innovative approach and visual presence to both the Wildcats’ social media platforms and branding efforts.

In addition to handling graphic design for all 17 BCU sports both on and offline, she has led collaborations across campus for marketing initiatives and to strategize and analyze social media analytics from various platforms.

Previously, Alston has worked with Nike as a visual specialist and with the University of Oregon Football team as director of graphic design and social media.

A native a Greensboro, N.C., Alston played basketball at UNC-Wilmington before transferring to North Carolina Central University where she graduated with a B.A. in Art specializing in Visual Communications. She also earned her Master’s from BCU in Organization Leadership in 2018.