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Breakfast Roundtable: Student Recruitment Events, Shaping Future Delivery
The pandemic has acted as a catalyst for change, habits have been broken, new ways of working have been established. Technology has helped universities rapidly evolve their student recruitment events proposition and bring them closer to their global audience of future students. With the prospect of face-to-face events returning and students keen to get back on campus, how will universities navigate a new landscape of possibilities?
The University of Glasgow and Union Spaces will share a case study of their partnership and how technology has supported the evolving needs of both the University and Applicant. We shall discuss the tactics of a blended approach and how virtual engagement will continue to play a fundamental role to enhance the applicant experience and safeguard conversion.
Breakfast Roundtable: “Succeeding Together'' in a Virtual World
Munster Technological University developed the ''Succeeding Together'' series of events to help its stakeholders counteract lockdown fatigue during the Covid-19 pandemic. The goal was to provide participants with an opportunity to explore activities that were good for their physical and mental health, as well as being interesting and practical. Participants had the opportunity to learn how to enhance their culinary skills, explore their artistic talents, consider how to become an entrepreneur, and learn about new technologies, as well as increasing their understanding of space and the universe in which we live. We will outline the challenges faced in developing and delivering this series of events, the positive reaction from stakeholders, and how it has enhanced our new university's engagement strategy of ''Succeeding Together''.
Breakfast Roundtable: How do international offices connect with prospective students in a post COVID world?
It’s a Small World Online! Facilitating Virtual Prospective Student Connections
How does London’s global university facilitate meaningful connections with prospective students worldwide during the COVID-19 pandemic? Can virtual initiatives bridge the location gap and what’s next as the world opens up?
There’s no doubt that the pandemic has changed the way in which universities engage with their global audiences. During this showcase, UCL’s Alumni Relations team will demonstrate their innovative virtual event series. Responding to an institutional challenge, UCL looked to their alumni community for support - facilitating connections between alumni and prospective student offer holders, inspiring the next generation.
Through this case study, UCL will disclose how and why they developed a worldwide virtual event series - exploring the student recruitment journey, looking at where alumni can influence and discussing what’s next in their plans.
Unlocking International Schools: How UK Universities Can Find New Sources of International Undergraduate Talent
The UK and the EU are now living in the post-Brexit world. And for UK universities seeking to recruit and enrol international students from across Europe, this new status quo brings fresh challenges. With EU students no longer granted the same home fee status as their UK counterparts, UK admissions teams must rediscover the EU anew as a potential recruitment market. What’s more, the UK faces renewed competition from international destinations such as Germany and the Netherlands. Join Matt Criddle, Universities Partnerships Manager for BridgeU, as he explores some of the challenges and opportunities arising for post-Brexit international higher ed. Learn more about how EU students’ UK preferences have changed in the most recent application cycle. And hear from BridgeU’s expert customer success team on how and why universities must now take a hyper-localised approach to international school outreach.
Personas and personalisation: the future of student recruitment
Let’s talk Students! They’re at the heart of every university and are central to every marketing strategy, but how well do we really know the students of today?
At Unicom, we pulled together over 250,000 data points, from over 20 hours of focus groups, on a national scale to find out exactly who the students of today are. This means we know the students of today better than anyone else. In our personalisation session we will introduce you to the UK’s student personas, give you data-led insights into students’ attitudes and beliefs, and provide you with a clear roadmap to make your marketing bigger, better and more personalised than ever before.
The key takeaways you’ll get from this session are:
- An introduction to the 5 key students of today: Studious Sophie, All Rounder Amy, Pragmatic Pam, Easy Going Eric and Reluctant Ryan.
- Data-led insight into the attitudes, beliefs, and university decision making processes for each persona and what this means for your marketing activity.
- A practical guide into how you can identify and understand your university’s personas and develop a roadmap towards marketing personalisation.
Global and Cultural Competence: bringing cultural literacy into your alumni relations and fundraising
Alumni relations and fundraising are universal. It may take different forms and it will be constantly evolving, but they are common to all cultures.
Culture is real. Navigating your way through different cultures is complex and challenging. Yet, cultural literacy is a must-have not a nice-to-have. You will be a better person – as an individual, as a member of your community and as a professional, if you develop your cultural literacy.
This session will focus on cultural competence with the emphasis on cultural intelligence and understanding bias, looking at these through the lens of advancement. Flo and Maarten will address questions such as: how to be an active, attentive and authentic listener; starting with curiosity and humility, understand and be comfortable with your own culture; use it as the platform to understand others. The session will be a presentation liberally interspersed with a mix of video and real-life examples from the speakers and an invitation to all participants to share theirs.
How the Pandemic Helped a University Work Better Together
Marketing in large, devolved universities has always been a challenge. Reaching diverse audiences through multiple departments and marketing teams can too often mean siloed working, duplication of effort and confusing messages. Taking in-person offer holder events off the table and adding Covid to the mix could only make matters worse, right? Well, what if it had the opposite effect? This is a tale of how a pandemic allowed a team to bring departments and resources together, usher in a spirit of cross-college collaboration, accelerate the development of our first uni-wide Offer Holder Hub and take Offer Holder Days online, delivering over 200 online sessions. Find out what we learned about influencing, pivoting, problem-solving and fudging it to get a happy ending for our future students.
How to Close the Insight Gap & Embed Experience into Your Marketing & Admissions
You’ve got a problem. No, really. It’s costing your institution hundreds - possibly thousands of ideal-fit students every year. That problem is the Insight Gap - the chasm between what it's really like to be part of your institution and what a prospective student perceives it to be from your website and communications channels. None of them can authentically replicate the feeling, sense of identity, or inclusiveness that makes your institution unique. Told you it was a problem. In this session, you’ll appreciate why the experience of being part of your institution makes you stand out, understand why the Insight Gap is potentially a problem (even if you’ve only just heard of it), and hear how some leading UK institutions are embedding experience into their strategies, with the help of their student ambassadors.