Krista Boniface is a Senior Social Media Strategist overseeing the central social media presence for Canada’s top university, the University of Toronto at @UofT. She has 7 years of marketing communications experience in higher education, non-profits and start-up environments. Krista has created strategy, social media activations, video and web content for the central U of T communications team, the University of Waterloo, Wilfrid Laurier University, the Canadian Screen Awards, Toronto International Film Festival as well as a Canada 150 Signature Project for the Canada’s sesquicentennial. At the University of Toronto, Krista loves interacting with brilliant students, the endless possibilities of social engagement and making a real impact on student experience. Talk to her about social media strategy, creating an authentic story on social or otherwise, how to avoid burnout when you’re at the helm of social channels and poutine.

Social:
Twitter: @KristaBoniface
Instagram: @KristaBoniface
Linkedin: https://www.linkedin.com/in/kristaboniface