Keynote Speakers
Wednesday, Jan. 29
11:45 a.m. - 1:15 p.m.
Grand Ballroom
Camp CASE Opening Lunch and Panel
Wayfinding in the Digital Forest: Drafting a Map to Find Your Path
Digital engagement. Digital marketing. AI. Audience Segmentation. Personas. Affinity.
Do these words mean anything to you? Have you been told to do any or all of these things better…but don’t know how given limited resources and people power? Or do you think these words don’t apply to your work?
They should. No matter what role you hold in Advancement, the digital customer experience is a critical body of work for us to understand, embrace, and innovate in. Our institutions have been talking for years about how we can more comprehensively and efficiently engage our alumni, donors, students, and prospective students. Our colleagues in the private sector are doing innovative work in this space, and we wanted to learn more about it.
Camp CASE’s opening panel brings together digital marketing and analytics experts from T-Mobile, Alaska Airlines, and Expedia to learn what is actually encompassed within the field of digital engagement, why digital engagement is important to their bottom line, insight into their successes and challenges, and where they see the future going.
Join us to be inspired by possibilities, learn from mistakes made, and overall, come away with a deeper understanding of what digital engagement is and why it matters to our field, no matter what role you hold in advancement.
Moderator:
Fred Weiss, Chief Data and Research Officer, CASE
Speakers:
Thursday, Jan. 30
4:30 - 5:30 p.m.
Grand Ballroom
Pay it Forward: Advancing the Cause of Racial Equity and Decolonization
The realities of inequity and injustice, particularly targeting Indigenous and racially minoritized people in the U.S. and globally, continue to confront societies. This talk will encourage participants to reflect and act on their capacities to advance racial justice and decolonization in their chosen work.
Camp CASE closing Brunch & Keynote
Friday, Jan. 31
10:30 a.m. - 12 p.m.
Grand Ballroom