Kevin Saghy

Kevin Saghy

Senior Director, Social Media
The Ohio State University
Speaker

Bio

Kevin Saghy is senior director of social media for The Ohio State University, responsible for building, implementing and optimizing a social media strategy that furthers engagement and brand building across the university. Under his leadership, the university is transforming its enterprise channels to deliver resonant content to specific target audiences in the spaces where they are active, in the moments that matter to them.

Prior to joining Ohio State, Saghy worked for eight seasons at the Chicago Cubs, most recently as assistant director of communications. He was responsible for promoting the club’s business and community initiatives through various integrated communications channels, including overall direction of the team’s social media strategy and reporting. He led cross-functional strategic planning, collaborated with corporate and community partners, and served as a team spokesperson to local and national media.

Under his leadership, the Cubs’ social media team was nationally recognized for its compelling content, entertaining voice and focus toward personal engagement, including the most total interactions with fans on Twitter among any Major League Baseball club. In a 2017 social engagement study released by SportsBusiness Journal, the Cubs were recognized as the top-performing baseball team and the only MLB club ranked among the top 25 global sports organizations.

Prior to joining the Cubs, Saghy worked as an account executive in the corporate practice of Ketchum, a global public relations agency. He was responsible for digital and traditional media relations, writing, event promotion and influencer programs for a list of clients that included Best Buy’s Geek Squad, FedEx, Dyson, Kellogg Company, State Street Corp. and Ketchum’s visibility teams.

He currently serves as an advisory board member for the Plank Center for Leadership in Public Relations and previously served on the advisory board for Social Media Week Chicago. He has volunteered for several Chicago-based and national PRSA committees. As a past national president of the student organization (PRSSA), he remains committed to initiatives that advance students in the public relations industry.

Saghy has been honored for his volunteer efforts and work in the communications industry, including induction into the PRSSA Hall of Fame in 2014. He was recognized as one of the Ten Outstanding Young People of Illinois by the Illinois Jaycees in 2013, received Midtown Educational Foundation’s Volunteer of the Year Award in 2012 and was honored as the Young Professional Mentor of the Year by the Plank Center for Leadership in Public Relations in 2010. Saghy also received PRSA Chicago's Young Professional of the Year Award in 2009.

He graduated with high distinction from Ohio Northern University, where he earned a bachelor's degree in public relations with a business option.