Julie Zito is the Assistant Vice President for Marketing at American University. Her responsibilities include institutional advertising and branding, AU’s web and social media presence, university video and recruitment and enrollment marketing. Julie also served as the Creative Marketing Director at the University of Maryland’s Robert H. Smith School of Business. Before her transition to higher education, Julie spent more than 15 years in entertainment marketing, where she developed consumer campaigns for Discovery Channel, Animal Planet and the Science Channel, and worked on shows such as “Planet Earth”, “The Crocodile Hunter”, “Deadliest Catch” and “Shark Week”.