Jeff Hunt is a Founding Partner of Legend Labs, a strategic brand and communications consulting firm, and author of Brand Under Fire: A New Playbook for Crisis Management in the Digital Age. Jeff specializes in crisis management and preparedness, branding, CEO communications, and reputation management. During the course of his 35-year career, he has worked with DuPont, IBM, AT&T, Coca-Cola, Johnson & Johnson, Dell, Nike, Whole Foods, and many other companies.

Jeff has lived throughout the world and navigated many cultures on behalf of clients. Prior to Legend Labs, Jeff co-founded PulsePoint Group and before that was president of Cohn & Wolfe, a global public relations firm formed following a merger with GCI Group. He has also served as CEO of GCI and Read Poland Associates. He spent 18 years at Burson-Marsteller, ultimately serving as chief operating officer for Europe, with responsibility for 16 offices throughout the continent. He also established the firm’s presence in Korea and Mexico.

Based in Austin and a graduate of The University of Texas, Jeff serves as adjunct professor of Strategies in Public Relations at the university’s Moody College of Communications and is a frequent lecturer at its McCombs School of Business.