There’s a long-held belief in fundraising that major donors, especially new major donors, do not give large unrestricted amounts of cash to organizations. But could there be a way to shift this paradigm in advancement about unrestricted giving? To help donors consider an unrestricted major gift, practitioners must frame the need for such support in a tangible way that gives the individual something to contemplate. That involves drafting a comprehensive case and making a strategic ask for an unrestricted gift.