Seminar

Programme

Module 1

Module Duration: 1 hour 2 minutes

Part 1 - The Big Picture: The Dynamic World of Advancement

  • What advancement really means and why it matters
  • The interconnectivity of advancement disciplines - integral to institutional success
  • Current and emerging trends in advancement

Part 2 - Philanthropy 101

  • Why philanthropy
  • Specific key trends, challenges and opportunities
  • Fundraising basics and tips in fundraising
Module 2

Module Duration: 33 minutes

Part 1 - Alumni Relations 101

  • Why alumni relations
  • Specific key trends, challenges and opportunities
  • Alumni Relations basics and tips

Part 2 - The Importance of Advancement Services

  • Why measure success
  • What do we measure and how
  • How do we use these measurements and data to get better outcomes
Module 3

Module Duration: 45 minutes

Part 1 - Communications in Advancement

  • Why is communication so important to advancement
  • Key communication issues in advancement (privacy, frequency, university-wide coordination, etc)

Part 2 - From Networking to Building and Nurturing Relationships

  • Why is this critical for frontline work
  • Proactive and strategic approach to networking and relationship management

CASE reserves the right to change the programme without prior notice.

CASE undertook a comprehensive assessment of our curriculum and we developed a competencies model. To ensure that our educational programming provides a clear path to increased effectiveness, productivity, and professionalism, “competency clusters” were identified. Each competency cluster is composed of hard and soft skills, detailing the knowledge, skills, and abilities that result in positive performance outcomes.

Competency clusters for Road Map to Advancement: Industry Expertise, Relationship Building