Seminar

Programme

Module 1

Part 1 - The Big Picture: The Dynamic World of Advancement

  • What advancement really means and why it matters
  • The interconnectivity of advancement disciplines - integral to institutional success
  • Current and emerging trends in advancement

Part 2 - Philanthropy 101

  • Why philanthropy
  • Specific key trends, challenges and opportunities
  • Fundraising basics and tips in fundraising
Module 2

Part 1 - Alumni Relations 101

  • Why alumni relations
  • Specific key trends, challenges and opportunities
  • Alumni Relations basics and tips

Part 2 - The Importance of Advancement Services

  • Why measure success
  • What do we measure and how
  • How do we use these measurements and data to get better outcomes
Module 3

Part 1 - Communications in Advancement

  • Why is communication so important to advancement
  • Key communication issues in advancement (privacy, frequency, university-wide coordination, etc)

Part 2 - From Networking to Building and Nurturing Relationships

  • Why is this critical for frontline work
  • Proactive and strategic approach to networking and relationship management

CASE reserves the right to change the programme without prior notice.