CASE-NAIS 2022 Sessions
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Out of the Silo: Successful Partnership Between Communications and Advancement
Collaboration between development and communications teams ensures that fundraising and stewardship objectives are met in creative, well-planned, and results-oriented ways. Whether it is for your annual fund, a special campaign, or a special event, plans that strategically incorporate fundraising and communications objectives and tactics reach broader audiences and yield positive results. Using case studies, development professionals will see how communications planning (research, planning execution, and assessment) and an infusion of creative tactics enhance fundraising campaigns. Conversely, communications professionals will see how a clear understanding of fundraising objectives can help guide planning and inspire innovative outreach vehicles.
Are We Really Reaching Our Alumni? Data Drive Alumni Relations and Engagement
Alumni Relations is tricky at best in how well an institution is doing in engagement. We all want to believe that our Alumni Relations program is good but how do we know? How do we know if we are making an impact and how do we compare to other schools just like us? This session will look at data and ways in which we engage with our alumni - fundraising, alumni leadership, general meetings.
The Time is Now: The Bigger and Bolder Fundraising of Rutgers Prep
While Rutgers Preparatory School is the oldest independent school in New Jersey, they now look at fundraising in a new way. With sights set on a $10m comprehensive campaign (the largest in their long history), Rutgers Prep leadership committed to instilling best fundraising practices, from start to finish. From proactive volunteer leaders to a productive qualification effort, from comprehensive staff training to strategizing bold asks, Rutgers Prep leaders and volunteers will share how they started new processes in a systemic way to ensure the success of their campaign.
COVID-19 and Its Impact on K-12 Enrollment
In the fall of 2020, many media stories speculated that the COVID-19 pandemic would provide an enrollment windfall for private schools in detriment of public schools. Official numbers confirmed enrollment declines in public schools last year, but analyses of NAIS enrollment data also showed that the total number of independent school students in 2020-2021 was slightly lower than pre-COVID times. As schools continue to adjust to a second year of the pandemic, what enrollment changes are impacting independent schools and their competitors? This session will explore K-12 enrollment trends and how the pandemic has shifted the educational landscape at large. It will also provide some recommendations for independent schools on how to attract and retain families.
Advocacy is for Everyone: How to Run Top-Notch Parent Campaigns
Felicity Meu, Director of Partner Success at GiveCampus, and Jill Kelly, Director of Advancement at the Francis Parker School, will be presenting about the power of leveraging peer-to-peer fundraising strategies for parents. When it comes to engaging parents, it pays off to have the right theme, marketing approach, and technology to make it easy and joyful for parents to participate. Parent involvement doesn't just increase participation numbers for the fiscal year—it also builds a contagious culture of philanthropy around the school, encouraging alumni, staff, and other constituents to get involved for years to come.
Inclusivity at the Intersection Parent Engagement & The Parents Association
Parents Engagement and Parents' Association practices have a long-standing history of catering to mostly white constituents. Practices and policies even without malice, go unchecked and perpetuate exclusivity. In the call for racial justice within independent school communities, this workshop explores ways in which advancement professionals can be more intentional, working to center justice and belonging, in both words and actions. This workshop offers the opportunity to explore identity development and anti-bias frameworks, learning practical strategies that invite more inclusivity and justice to advancement, PA, alumni relations, and other advancement related entities. Performative measures are not enough, this workshop will bring more awareness, accountability, and action to developing practices that move beyond performative gesturing, but as a gateway to meaningful and sustainable change.
The 15 Most Important Things We Have Learned In 15 Years of Advancement
If you could take two advancement veterans out for a drink and ask them to share their best advice, what would they say? Skip the learning curve and learn the hard lessons the easy way in this fun, interactive session. You’ll hear examples that have worked really well (and those that haven’t) and go back to your office with insights to help you become more effective and confident in your work. Covering everything from donor relations to strategic planning, this session will offer something for everyone, and participants will leave with ideas and practices to implement for success in their own shop.
The Power of a Positive Message
The key to recruiting right-fit families and inspiring donors and prospects starts with words--and not just any words. The language you use to describe who you are as an institution (your verbal identity or brand messaging) has to be authentic, clear, consistent and, above all, articulated from a position of strength. All too often, schools feel the need to position themselves against peers and competitors based on their own perceived deficits. But focusing on your school’s unique strengths will not only distinguish you in the marketplace, but will also inspire, instill confidence, and resonate with people on a human level. This session will provide a framework and tactics for creating messaging that will revolutionize how you think about and approach your work as a marketer or fundraiser, and why being “message positive” is not only good for your institution, but empowering for you and the entire school community.
Giving Day Success Regardless Of The Economic Climate
The pandemic taught many of us to be nimble and resourceful -- especially when it comes to fundraising. Zoom and other technology platforms that were new in 2020 are tools we likely will continue to use as a way to cultivate, meet with donors, and raise money. Find out how the small Advancement Office at the Tower Hill School in Wilmington, Delaware, leveraged such tools with its volunteers and former and current faculty to lead the school's most successful day of giving that was fun, creative, and didn't (really) ask for money! Learn how to tailor Tower Hill's marketing and communications strategies to meet your institutional goals.
Key Session: The Future of Advancement Data
Never has strong data been more important to our success. Join us during this session for an important announcement and learn about the future of advancement benchmarking, its impact on your school, and the ways we plan to work collaboratively to answer key questions facing our industry over time. With this exciting next step, we guarantee you’ll have more data-driven tools at your disposal than ever before. Don’t miss this session featuring special guest speakers you know and love!