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Ensuring that Fundraising Training Pays Off
Fundraisers in higher education remain in short supply, and the demand for more remains high. To address the gap between supply and demand, industry leaders point to training as a way to grow their own talent. While that strategy makes good sense, how can we know it will work? This presentation will address measures we can take to ensure that the knowledge and skills our fundraisers (or other advancement professionals) acquire through training are applied to the job, and that the investment we make in training pays off.
EQ & You: How to Appeal to Your Donor's Interest and Motivation
Embracing your donors' philanthropic interests and motivations will personalize your appeal, amplify your message, and broaden your base of support. If we simplify our message to just one elevator pitch, one testimonial, and one voice, we can't successfully inspire passion across a myriad of influencers and investors. In this session, we'll apply key industry data, emotional intelligence, and cultural insight as we create an actionable plan to increase interest, involvement, and investment in your organization.
Our Parents Are Your Future Donors: Lessons From A Small School
Development is about people. Schools are about relationships. At the Grauer School, we don’t fundraise, we friend-raise. Join The Grauer School Development Office and Dr. Grauer, Founder and Head of School, for a discussion on how to utilize their small school approach with your donors in a bigger setting. Their parents, your future donors, are primed to give at the university level – see what it means to personally connect while reaching your fundraising goals.
Harnessing Alumni Career Expertise: Engaging Career Experts to serve your alumni
There's no doubt that alumni want career programming, but organizations can't fully scale their services to serve every alumni. The UCLA Alumni Association implemented a new network of career coaches who provide coaching and create valuable programming for their alumni audience at no cost to the organization. This session will share best practices from vetting procedures to topics that you can bring to alumni. Whether you have a large or small staff, engaging career experts can bring valuable content and assistance without overburdening your team. The presenters will also share assessment and marketing examples to help you get started.
Diversity: Are We Just Talking the Talk or Are We Walking the Social Justice Walk?
Has diversity become a buzz word in higher education, or does it mean something? What about social justice — are we committed to it? Through a critical discourse study, Dr. Esra Hashem analyzed the marketing materials of five California State University campuses — their brand style guides, student recruitment websites and fundraising websites. The study aimed to uncover how universities manifest diversity and social justice discourses in their key marketing efforts. The findings from this research help higher ed marketing professionals begin to change the diversity narrative and advocate for social justice.
The Future of Events
The pandemic has caused us to think outside the box and engage our communities in innovative ways. Learn how the University of San Francisco pivoted to virtual, grew their annual audience from 20,000 to 500,000 in 2 years, and produced a CASE Gold Award-winning virtual event. We look forward to sharing our learning experiences and why virtual and hybrid events are here to stay.
Keeping Creative Thinking Alive in a World of Persistent Changes
In a time of constant change and never-ending bad news what happens when you block your team's calendar and force them to bake a cake blindfolded? Or build a Zoom-based Rube Goldberg device? What happens when you tell them there is no way to fail and the goal is to play? As it turns out: some serious creative goodness. Learn how Creative Fridays have transformed creativity, teamwork, professional development and team culture in ASU Enterprise Partners’ Communications and Marketing department. You’ll learn what you need as a manager to bring creative thinking and play to your team without sacrificing productivity.
Fundraising From the International Community
From an international school perspective, fundraising in the international constituency poses many challenges: from educating the community about the importance of philanthropy in the independence school model to securing volunteer engagement. Yet, despite higher families and staff turnover in an international school, it is possible to build awareness and acceptance of the value of giving and volunteering through communication and recognition.
Building a Culture of Philanthropy through a Campaign Ambassador Program
Sacramento State launched its first comprehensive campaign in 2015, taking the campaign public during the pandemic (2021). In an effort to engage and educate staff and faculty about the purpose of the campaign and encourage participation, University Advancement created a Campaign Ambassador program. We took the show on the virtual road to raise awareness, provide fundraising education, and offer a training opportunity for employees who wanted to become involved. Join the session to garner insight on launching and sustaining an Ambassador program, tips for engaging non-development staff and volunteers in a fundraising campaign, and campaign successes worth emulating.
The great fundraising debate: 2022 edition
Let’s get ready to rumble. Step into the environment of a high school debate, on three hot fundraising topics. Is donor engagement or cultivation more important? Are giving days, challenges, matches and socks just a gimmick? Invest in annual giving or more gift officers? Howard and Brian will make their pitch on each side, cross-examine each other “politely”, and take your votes for the winner of each round. With live audience feedback/discussion, this action-packed session will feature key data and examples of what advancement leaders are doing to change the debate about fundraising. Bring your opinions, and join the debate!