Assessing Donor Quality
Not all donors are equally helpful to your institution's success. Some of them are more connected, retain better, and give regularly. We call them loyal donors, and they vary along almost any variable you can think of: how you acquired them, how they plan their philanthropy, the giving vehicles they use, and even how they interact with your institution and its staff. Jim Langley and Louis Diez will guide a research-based conversation to help participants determine the appropriate role for loyal donor cultivation in an institution's fundraising portfolio.