The Challenges of University Rebranding in the UK over the Past 15 years
11:00 AM - 12:00 PM CT
Speaker(s): Mark Garratt, Director of Marketing, Communications and Recruitment, Anglia Ruskin University, Robert Pepper, Strategy Director, PS London
Competencies: Emotional IntelligenceStrategic Thinking
Experience Level: Level 6- Leadership/ Transforming Seasoned ProfessionalLevel 5- Expert Seasoned Professional
Elective Session
UK universities have grappled with the concept of branding and marketing as a credible discipline over the past 15 years. This session will showcase numerous examples of how UK HEIs have tackled rebranding repositioning their organisations. Striving to create a 'unique selling proposition' has evolved over these years which has been challenging as the discipline of marketing as a strategic driver has evolved.