Carey K. Morewedge is a professor of marketing and Everett W. Lord Distinguished Faculty Scholar in the Questrom School of Business at Boston University. His research examines the psychological causes, consequences and correction of bias in judgment and decision making. Using a mix of laboratory, field and longitudinal experiments, he tackles basic and applied problems from why people won’t bet on the failure of their child or favorite team to developing interventions that improve decision making by producing long-term reductions in cognitive bias. His research has been published in top academic journals including Science, Psychological Science, Trends in Cognitive Sciences, and Management Science, and his writing has appeared in popular outlets including Harvard Business Review and the New York Times. Awards for his work include recognition as a Marketing Science Institute Scholar in 2018, one of the Top 40 Under 40 MBA Professors by Poets & Quants in 2016, writing the Most Theoretically Innovative Article of the Year as judged by the Society of Personality and Social Psychology in 2010, and receipt of an Ideas of the Year from the New York Times in 2009.